2026.09.23 update

[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.

09.30 Wed -10.06 Tue
Isetan Shinjuku Men's Building 1F Promotion

[Eyewear] Isetan Shinjuku Store is hosting the first-ever pop-up store in Japan for Moldism, a factory brand from Sabae. Numerous other Japanese-made eyewear brands will also be featured.

  1. Eyewear embodying 50 years of craftsmanship. 38 variations of sunglasses and optical frames from the new brand, Moldism.
  2. A lineup of popular brands committed to "Made in Japan" products.

Eyewear embodying 50 years of craftsmanship. 38 variations of sunglasses and optical frames from the new brand, Moldism.

A factory in Sabae City, Fukui Prefecture, that previously manufactured eyeglass frames, has launched a new factory brand called Moldism, based on the technology and experience it has cultivated over many years.
Mordism's first-ever limited-time pop-up store in Japan will be held from September 30th (Wed) to October 6th (Tue) at the Isetan Shinjuku Men's Building 1F Promotion area.

We handle most of the manufacturing process in-house, from mold making to pressing, processing, and polishing. Leveraging our 50 years of accumulated manufacturing expertise, we create frames that take full advantage of titanium's unique properties.


During the event, all 38 variations of the Mordizm lineup will be on display, showcasing details that utilize mold technology and maximizing the unique, substantial yet delicate texture of titanium.
You can see luxurious products that are unique to a factory brand, where years of technology and experience are at the heart of the craft.

Mordism ORIGIN

Mordism
ORIGIN 130,900 yen *Pre-sale at Isetan Shinjuku store *General release date: October 30th (Fri)

Mordism RESONANCE

Mordism
RESONANCE ¥130,900 *Pre-sale at Isetan Shinjuku store *General release date: October 30th (Fri)

Mordism DOUBLE.D

Mordism
DOUBLE.D 160,600 yen *Pre-sale at Isetan Shinjuku store *General release date: October 30th (Fri)

Mordism CLAMP

Mordism
CLAMP ¥140,800 *Pre-sale at Isetan Shinjuku store *General release date: October 30th (Fri)

Mordism FORGING

Mordism
FORGING 160,600 yen *Pre-sale at Isetan Shinjuku store *General release date: October 30th (Fri)

A lineup of popular brands committed to "Made in Japan" products.

Additionally, we will be featuring a selection of popular eyewear brands committed to Made in Japan products, including Jacques Marie Mage, TANABIKU, and SATO , for a limited time.

From Tanabiku comes a long-awaited new color of the brand's flagship model.
Jack Marie Mage will be offering a wide range of items, including the charismatic and popular AKIRA model, which was exclusively sold at APEC and had only been available in limited quantities in Japan.
The TAOS 10th anniversary model, inspired by Dennis Hopper from the movie "Easy Rider," is a representative collaboration model of this year.

This is a great opportunity to see a wide selection of Japanese eyewear brands all in one place. Why not visit the store and find the perfect pair of eyewear for you?

Jack Marie Mage AKIRA-AF-Shadow

Jacques Marie Mage
AKIRA-AF-Shadow
Until Wednesday, September 30th: 159,500 yen
From October 1st (Thursday): 163,900 yen *Jacques Marie Mage will revise its prices from October 1st (Thursday).

Jack Marie Mage AKIRA-AF-Vintage Tort

Jacques Marie Mage
AKIRA-AF-Vintage Tort
Until Wednesday, September 30th: 159,500 yen
From October 1st (Thursday): 163,900 yen *Jacques Marie Mage will revise its prices from October 1st (Thursday).

A re-release of a popular model that supported the brand in its early days.

Jack Marie Mage TAOS-10Y-Noir Jacques Marie Mage
TAOS-10Y-Noir
Until Wednesday, September 30th: 214,500 yen
From October 1st (Thursday): 220,000 yen *Jacques Marie Mage will revise its prices from October 1st (Thursday).

This special version of TAOS was created to commemorate the 10th anniversary of JMM's first collaborative model. It uses 12mm fabric for a more three-dimensional look.


靉靆く (tanabiku) Suisen012

靉靆く (tanabiku)
Suisen012 165,000 yen

A new color for the brand's flagship model, which uses Japanese-made Takiron Roland fabric.

Sato ACAMARⅡ-AS/P-

SATO
ACAMARⅡ-AS/P-1 253,000 yen


The popular ACAMAR model has been updated with a more luxurious finish.

Mordism Purchase Bonus: Leather Name Engraving Service

During this period, we will offer a service to engrave your name (initials, etc.) onto the frame using laser processing for customers who purchase a Moldism product in-store.

*Please note that your order will be delivered approximately 3 weeks after you place it.

Event Information
Mordism Japan Eyewear Pop-Up
  • Event period: September 30th (Wed) - October 6th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area

Production STUDIO ALTA

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact the Promotion Department on the 1st floor of the Men's Building at Isetan Shinjuku Store.
For inquiries via email, please click here.