EVENT
2026.09.23 update

Sanyo Coat | Pre-sale of collaborative items commemorating the 80th anniversary of the company! [Isetan Shinjuku Store]

09.30 Wed -10.13 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic & Contemporary / Promotion Space
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Sanyo Court 80th Anniversary Promotion

SANYOCOAT, which is celebrating its 80th anniversary, will be holding a pop-up shop at the Men's Authentic & Contemporary/Promotion Space on the 7th floor of the Men's Building at Isetan Shinjuku from September 30th (Wed) to October 13th (Tue).

Sanyo Coat is launching collaborative items with Maison MIHARA YASUHIRO , based on the keywords "tradition and innovation," "made in Japan," and "commitment to quality." These items will be available for pre-sale at Isetan Shinjuku.
We'll be showcasing a reimagining of Sanyo Coat's "100-Year Coat" with a big silhouette and shearling collar, as well as an item featuring the same cotton gabardine fabric as the coat, but using the same material as the "General Scale" sneakers designed by Yasuhiro Mihara.

Sanyo Court 80th Anniversary Promotion

In addition, we will be offering collaborative coats with CARUSO, a genuine Italian brand founded in 1958 by a bespoke tailor, as well as limited-edition coats commemorating our 80th anniversary.
We invite you to visit our store and see our collection, which is made in Japan with the aim of being passed down through generations and through proper care, and which will grow more cherished the more you wear it.

SANYOCOAT × Maison MIHARA YASUHIRO

This coat is based on the anniversary model of the "100-Year Coat," with the silhouette rearranged through pattern interpretation by Yasuhiro Mihara.


SANYOCOAT

SANYOCOAT
220,000 yen *Pre-sale at Isetan Shinjuku store *General sale starts October 14th (Wed)

SANYOCOAT×CARUSO

Based on the "100-Year Coat KIWAMI," this double-breasted trench coat features a fully lined construction without a separate liner. The colors proposed by CARUSO are dyed at Uchida Dyeing Factory in Japan, resulting in a rich and deep color palette.

SANYOCOAT

SANYOCOAT
275,000 yen

Event Information
Sanyo Court 80th Anniversary Promotion
  • Event period: September 30th (Wed) - October 13th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 7th Floor, Men's Authentic & Contemporary/Promotion Space
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During the promotional period, the first 20 customers who spend over 110,000 yen will receive an original tote bag made from the same material as the "100-Year Coat."

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*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building, 7th Floor, Men's Authentic & Contemporary.
For inquiries via email, please click here.
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