EVENT
2026.09.23 update

'47/Forty Seven | The cap collection from "JAPAN 9," a project inspired by baseball, will be released exclusively at Isetan Shinjuku!（2/2）

09.30 Wed -10.06 Tue
Isetan Shinjuku Men's Building 1F Promotion
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'47/Forty Seven "JAPAN 9 CURATED BY POGGY"
Regarding the sales method on Wednesday, September 30th
■Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion
Regarding the sales method on Wednesday, September 30th
For customers wishing to purchase Forty-Seven, a lottery will be held on the day to determine the order of entry, in order to alleviate congestion and ensure safety.
Customers wishing to enter should proceed to the stairs next to the leather goods section on the 1st floor of the men's building (located at the ★ mark in the diagram below).
A lottery to determine the order of sales will be held starting at 10:15 AM. (If you are late for the lottery, you will not be able to participate, regardless of the reason.)
To alleviate congestion, priority will be given to those who possess an MI Card (including MI Card Basic) and those who have completed an online application for an MI Card. The lottery and entry process will begin with these individuals.
►Click here to apply for an MI Card online

►Click here to apply for a new MI Card online

*Please note that applications submitted through any URL other than the one provided above will not be eligible.
Notices and requests to our customers
*If you present your MI Card or the MI Card online application completion email screen at the time of the lottery, you will be able to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery start time.
*Please note that those who do not have an MI Card or who have not completed their online application by the start time of the lottery will not be able to participate in the priority lottery for any reason.
*If you do not have an MI Card, or if you have not completed your online application by the start time of the lottery, the lottery will be held after the priority lottery has finished.
*Please note that the number of winning slots may be filled depending on the number of MI Card holders and those who have completed online applications. In that case, the lottery will be terminated.
*To help alleviate congestion, we ask that customers who have finished their lottery reassemble at the time indicated on the back of their lottery ticket.
*Please note that if you are late for the reassembly time, you will be directed to the back of the line for the current session.
*This is a lottery to determine the order of entry into the store and does not guarantee the purchase of any products.

others
*Purchases must be made under the name of the person who entered the venue.
*Please bring a government-issued photo ID (such as a driver's license, passport, My Number Card, or Special Permanent Resident Certificate) for identity verification on the day of the event.
*Please note that we do not allow the transfer or exchange of raffle tickets to friends, family, or anyone else. If this is discovered, you will be denied entry to the store.
*If there are many interested buyers, you may not be selected in the lottery even if you participate. Also, even if you are selected in the lottery, there is a possibility that you will not be able to purchase the item.
*Even if you win the lottery, please note that it may take some time before we can contact you.
*Depending on the number of people in line, we may limit the number of items you can purchase.
*Please note that we are unable to accept orders, cash-on-delivery orders, or reservations by phone.

Event Information
'47/Forty Seven JAPAN 9 CURATED BY POGGY
  • Event period: September 30th (Wed) - October 6th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, Promotion Area
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During the promotion period, the first 15 customers who purchase two or more '47 products in-store and present the Mitsukoshi Isetan app coupon screen will receive a "'47 Cap & Hat Liner Regular Black" as a gift.
Production STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building, 6th Floor, Men's Creators
For inquiries via email, please click here.
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