2026.05.21 update

The true value of Japanese luxury: Masumi Essential long-term promotion now underway! [Isetan Shinjuku Store]

05.27 Wed -06.23 Tue
Isetan Shinjuku Men's Building B1F bag

The true value of Japanese luxury: Masumi Essential long-term promotion now underway! [Isetan Shinjuku Store]

MASMI ESSENTIAL, which inherits the technology and philosophy of Masumi Bags, which is celebrating its 110th anniversary, will be holding a long-term promotion at Isetan Shinjuku Store, Men's Building B1F, Bags section from May 27th (Wed) to June 23rd (Tue).
During the exhibition period, on June 19th (Fri), 20th (Sat), and 21st (Sun), a special order event will be held by Masumi Kaban, a brand produced at the same factory. In addition to core daily-use items such as tote bags and shoulder bags, the small leather goods, which combine high-quality materials and functionality, will cater to both everyday use and gift needs.

Masumi Essential Constructive Tote

Constructive Tote
From 148,500 yen
*Available in 3 sizes


With its wide opening, this tote bag allows for easy loading and unloading of large items such as laptops, offering exceptional storage capacity. Inside, it features a zippered pocket and a flat pocket for convenient organization. The shoulder strap length is designed for balanced carrying even when wearing outerwear, and is adjustable to a natural angle that conforms to the body. It combines comfortable wearability with ease of use. Available in three sizes to suit your lifestyle and needs, this versatile tote bag is perfect for any occasion.

Masumi Essential Round Feel Suede Tote

Round Play Suede Tote
39,600 yen


A tote bag that adds a touch of elegance to your style, like an accessory. Despite its slim, flat design, it offers ample storage space for a laptop or tablet. It blends seamlessly with a variety of outfits, from slacks to jeans, creating a sophisticated look for everyday wear. A tote bag that's easy and convenient to carry, perfect for everyday use.

Masumi Essential Supple KINCHAKU bag

Supple KINCHAKU bag
63,800 yen


Carry your essentials beautifully and lightly. This compact yet highly practical drawstring bag neatly stores everyday necessities like your cell phone and wallet. Its soft form and high-quality materials are its charm. Minimalist yet impactful, it naturally complements a wide range of styles.

Masumi Essential Fine line Sacoche

Fine line Sacoche
89,100 yen


This sacoche bag is the perfect size for modern lifestyles. The finish on the bottom gives the entire bag a neat and refined look. While it has a strong presence, it is surprisingly lightweight, and its beautiful body lines are recommended for creating a sophisticated look.

Masumi Essential Fine Line Clutch

Fine line Clutch
79,200 yen


From daily use to formal occasions, this bag exudes a sophisticated, mature aura in a wide range of situations. The high-quality leather, with its beautiful texture and lustrous finish, creates elegant lines, and the refined finish of the bottom gives the entire bag a refined appearance.

Masumi Essential Constructive elements purse

Constructive elements purse
57,200 yen


These products truly deserve to be called "basics," designed with a focus on user experience that is just right and perfect. The 'element series' features element parts designs that symbolize Masumi Essential, creating a sense of unity within the series and allowing you to feel the brand's philosophy in the palm of your hand.

Masumi Essential Round Feel Suede Pouch

Round feel Suede Pouch
26,400 yen


Made with high-quality suede that has a soft, supple feel. The two pouches are combined into one, allowing you to store your belongings separately in the larger and smaller pouches. They are also detachable, so you can use the pouches individually or just one pouch depending on the situation. It's also recommended to use it in conjunction with the Round Feel Suede Tote from the same series.

Event Information
Masumi Essential Promotion
  • Event period: May 27th (Wed) - June 23rd (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building B1F (Bags)

Apply for MI Card Plus or MI Card Basic here.

Production by STUDIO ALTA

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Bags.
For inquiries via email, please click here.

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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information