From Wednesday, July 8th to Tuesday, July 21st, a pop-up shop featuring the American spirit of HAMILTON, a watch brand born in Lancaster, USA, will appear on the 1st floor Isetan Shinjuku Store, Men's Building , as part of the promotions.

The "Ventura L Turquoise Blue," inspired by the movie "Blue Hawaii," will be released as a pre-order item.

The "Ventura L Turquoise Blue," inspired by the Elvis Presley film "Blue Hawaii," is now available for pre-order. The fresh color, featuring a hibiscus flower motif, breathes new life into the iconic asymmetrical case.

Furthermore, the Ventura watch actually worn by Elvis himself in the movie "Blue Hawaii," which is kept in the company's museum, will be on special display at this event. In addition, valuable pamphlets and posters from the 1960s, as well as other materials from the time of the movie's release, will be on display, allowing you to enjoy a space where you can feel the atmosphere of that era.

As an homage to the brilliance of the Ventura as seen in the Elvis Presley film "Blue Hawaii," the watch features a turquoise blue dial inspired by the vibrant hues of Hawaiian hibiscus flowers. The iconic triangular design, with its yellow-tipped second hand reminiscent of the flower's pistil, and the flexible bracelet, ensure comfortable wear.

The American 250th Anniversary commemorative model is back!

To coincide with the 250th anniversary of the founding of the United States in 2026, a special edition model, the "Khaki Field Mechanical 36mm Japan Edition," was produced in a limited run of 1,000 pieces. To coincide with this event, a limited quantity will be released again. This may be your last chance to get your hands on the Japan Edition, which comes with a special box and leather strap.

Experience Hamilton's "NOW" and "HISTORY" at our pop-up shop, which encapsulates the brand's history, innovation, and American spirit.

Inspired by the Hamilton FAPD 5101 navigator's watch issued to U.S. Air Force personnel in 1970, the Khaki Field Mechanical 36mm Japan Edition features a matte-finish case, fixed bars, and an acrylic box-shaped crystal that recreate the original's look and feel, while the khaki cotton NATO strap evokes the texture of a military watch.