MOREAU PARIS , which opened a shop on the 1st floor Isetan Shinjuku Store, Men's Building on Wednesday, April 1st, will be holding a pop-up event at Isetan Shinjuku Store, Men's Building 1st floor promotion from Wednesday, May 20th to Tuesday, June 9th.

This pop-up event will feature a marquage event by painter Tsutomu Mori, grandson of Hanae Mori and brother of Izumi Mori and Hikari Mori.
Tsutomu Mori and MOREAU PARIS have collaborated twice before, and both designs, featuring the "bee and violet/butterfly" motif, were strongly inspired by Mori's early paintings and MOREAU PARIS 's tradition as a brand from the Napoleonic era.

A more masculine design

This time, for ISETAN MEN'S , we're challenging ourselves with a more masculine design that's "cool" rather than "cute."
The "Skull Flower" design is inspired by Tsutomu Mori's recent dark works, particularly his paintings of Napoleon.
With this background in mind, the "Skull Flower" logo was created with the aim of expressing Mr. Tsutomu Mori's unique pointillist drawing skills while harmonizing with the minimalist and understated elegance of MOREAU PARIS .

The meaning of the three leaves accompanying the skull flower
"fleur-de-lis"

In Japan, the fleur-de-lis, commonly known as the "lily emblem," traditionally consists of three petals (or leaves) bundled together at the base. The three petals typically consist of a large central petal flanked by two smaller, outwardly curving petals. These three petals are often interpreted as representing the Trinity (Father, Son, and Holy Spirit) or the three medieval estates (nobility, clergy, and commoners).
While the direct translation of "fleur-de-lis" is "lily flower," the "lily" referred to here is not the common lily that Japanese people typically think of, but rather the iris flower, which belongs to the order Liliales in botanical terms.
Furthermore, this fleur-de-lis emblem is sometimes accompanied by the phrase VIVRE LIBRE OU MOURIR (French-Japanese translation: Liberty or Death), which is said to embody the spirit of the French Revolution, and it also served as the basis for the "Skull Flower" design.

Louis Moreau's Vogue Travel family stands out for its thoughtful design and functional elegance. The VOGUE TRAVEL BGM series takes this smart design and interprets it in a more luxurious way. Soft Alcantara lining, leather flaps, and magnetic closures give the bags a strong personality, blending premium materials with everyday functionality.

Louis Moreau's Vogue Travel Family stands out for its thoughtful design and functional elegance. This simple yet sturdy travel bag features a top zip closure to securely protect your belongings. The soft genuine leather handles provide comfort even when packing and carrying the bag. It's a refined detail for those who value both style and practicality.

Named after the historic Château Vincennes in eastern Paris, the largest fortress in France, this model is characterized by its casual and supple design. The slightly longer handles make it perfect for carrying on the shoulder. Versatile and timeless, the Vincennes reversible tote bag embodies the spirit of the modern traveler.
The exterior of the bag is made of soft, beautifully textured plain Taurillon leather, while the interior features the brand's iconic monogram print, a symbol of the brand which originated from travel trunks.

►View MOREAU PARIS products at ISETAN MITSUKOSHI LUXURY