SEVEN BY SEVEN
2026 S/S POP UP

SEVEN BY SEVEN , a brand created by Junya Kawakami, who has experience buying vintage clothing, is known for its items that reconstruct the image and value of things by paying meticulous attention to details such as materials and silhouettes. From Wednesday, April 8th to Tuesday, April 14th, the brand will be holding a pop-up shop featuring one-of-a-kind items at the Men's Creators section on the 6th floor Isetan Shinjuku Store, Men's Building .

A one-of-a-kind limited edition item made using mass sample material.

This pop-up shop will feature a series of one-of-a-kind pieces using color sample fabrics called "masu-mimon" (masu samples). When creating pre-dyed materials, fabrics (masu-mimon) are woven using various variations of warp and weft threads, employing multiple colors of yarn. These fabrics are often used as a reference for coloring in the pre-production stage of material manufacturing, and due to production costs and a decline in skilled artisans, they are rarely seen today.

Seven by Seven has focused on the appeal of these mass-produced sample fabrics and has been diligently collecting deadstock materials for many years. Because these are not fabrics that have been modified for mass production, every item in this series is unique. With an emphasis on highlighting the charm of the material, this series features a unique texture that naturally arises from the weaving process, rather than designs created by switching between fabrics. This time, we have produced a total of four types of items. We will also be releasing in-line products of the same type using broadcloth fabric.

This is your chance to see the one-of-a-kind items offered by Seven by Seven. Why not come and visit our store?