[Updated March 27th (Fri)] Featuring exciting collaborations such as JIL SANDER × PUMA! A 4-week men's promotion is being held. [Isetan Shinjuku Store]
[Updated on Friday, March 27th] From Wednesday, March 11th to Tuesday, April 7th, Isetan Shinjuku Store, Men's Building 1st Floor Promotion will be hosting a JIL SANDER promotion. Over the course of four weeks, the store's lineup will be rotated to showcase new arrivals.
The first release, available from Wednesday, March 11th, will feature a wide range of items, including a capsule collection themed around the music video "WANDERLUST" directed by JIL SANDER 's new creative director, Simone Bellotti, and special collaboration items with Oliver Peoples.
The second phase of the collaboration, which will begin on Wednesday, April 1st, will feature new JIL SANDER × PUMA items, exclusively available at Isetan Shinjuku. For details, please refer to the information below regarding the sale of JIL SANDER × PUMA (men's sizes) starting Wednesday, April 1st . *General release date: April 8th (Wed)
A return to its roots and respect for history. We await your visit to our special space where you can experience JIL SANDER as it opens a new door towards the future.
Additionally, from April 1st (Wed) to April 7th (Tue), a pop-up shop focusing on the Spring/Summer 2026 collection will be held at The Stage on the 1st floor of the main building.
*Some of the products featured in this article will also be available for purchase at our online store. *Please forgive us if the item is out of stock.
In 1998, Puma and JIL SANDER launched their first collaboration between a luxury brand and a sports brand. Now, paying homage to that past collaboration, they have teamed up again to release this limited collection. Driven by a shared vision rooted in German design, challenging tradition and enriching everyday life, this collaboration reflects the essence of the original design, where tradition and innovation breathe life into every detail, and the comfort of Puma sneakers is fused with the sophisticated design of JIL SANDER .
Top: Sneakers (BLUETASTIC-CLUB NAVY-WARM WHITE) 77,000 yen Middle: Sneakers (CANVAS) 77,000 yen Bottom: Sneakers (MATTE BRONZE) 77,000 yen
[Regarding the sales method for JIL SANDER × PUMA (men's sizes) on April 1st (Wednesday)]
To prevent confusion and problems at the store on Wednesday, April 1st, we will be holding a lottery starting at 9:30 AM to determine the order of entry. *The lottery will prioritize customers who already have an MI Card (including MI Card Basic) and customers who have completed a new MI Card application via the URL below.
▼Customers who wish to apply for a new MI Card online should apply via the link below.
Customers wishing to purchase JIL SANDER × PUMA (men's sizes) should Isetan Shinjuku Store, Men's Building Yasukuni-dori side entrance GATE O (location marked with a ★ in the diagram) by 9:30 AM on Wednesday, April 1st.
(If you are late for the drawing time, you will not be able to participate in the drawing for any reason.)
*For details on how to purchase women's sizes (25cm and below), please click here .
[Please check the precautions beforehand] *Planned men's sizes for sale (26.0cm, 26.5cm, 27cm, 27.5cm, 28cm, 29cm) *Some sizes may not be available. Please be aware of this beforehand. *Purchases are limited to one item per person. *Quantities are limited, so items may be sold out by the time you enter the venue. *Only those who participated in the lottery and received a numbered ticket are eligible to purchase. Accompanying persons are not permitted to purchase. *If you present your MI Card or the screen showing the completion email for your MI Card online application (screenshots are not accepted) and your identification document at the time of the lottery, you will be eligible to participate in the priority lottery. If you do not have an MI Card, please complete your online application before the lottery begins. *Please note that if you do not have an MI Card, or if you have not completed your online application for an MI Card by the start time of the lottery, you will not be able to participate in the priority lottery for any reason. *If you do not have an MI Card, or if you have not completed your online application for an MI Card by the start time of the lottery, you will be guided to the general lottery. However, please note that the item you want may be sold out before you enter the venue. *If you are late for the lottery, you will be asked to line up at the back of the line of those who participated in the general lottery. *Depending on the store's congestion, we may limit your shopping time or allow entry to the store. You may also have to wait, so please allow ample time for your visit. *If you are late for the time indicated on your admission ticket, you will be asked to join the end of the line. *The estimated entry time is only an estimate. Please note that the actual entry time may vary. *Entry and purchase will be limited to the person who participated in the lottery on the day of the event. *On the day of your appointment, we may ask you to present a photo ID for identity verification (such as a driver's license, My Number Card, passport, Basic Resident Register Card, Special Permanent Resident Certificate, or Residence Card). *We cannot accept returns or exchanges due to customer reasons. Thank you for your understanding. *Please note that the information provided on Wednesday, April 1st may be subject to change without prior notice. *Please note that the information posted may be changed or canceled without notice due to various circumstances. Please be sure to check our website before visiting.
WANDERLUST
Simone Bellotti's first project was to create an EP that reflected JIL SANDER 's aesthetic of contrast. This collection features five items, a special collection that explores JIL SANDER 's identity through music.
T-shirt (T-shirt, shirt, shorts, pants) 66,000 yen
T-shirt (T-shirt, shirt, shorts, pants) 66,000 yen
cap (CAP 23 EMB) 66,000 yen
record (Bochum Welt - JS EP) 5,500 yen
OLIVERPEOPLES × JIL SANDER
Exclusive items from OLIVER PEOPLES , an eyewear brand founded in Hollywood, USA in 1986, and JIL SANDER . Timeless eyewear designs that blend craftsmanship with modern aesthetics are now available. *Some items will be available at Jil Sander on the 3rd floor of the main building. Please ask a staff member for details.
sunglasses (Edition 1 _ 0OV1369ST) 91,850 yen
sunglasses (Edition 3 _ 0OV5611SU) 91,850 yen
sunglasses (Edition 5 _ 0OV1371ST) 98,670 yen
sunglasses (Edition 5 _ 0OV1371ST) 98,670 yen
sunglasses (Edition 6 _ 0OV5612SU) 91,850 yen
sunglasses (Edition 6 _ 0OV5612SU) 91,850 yen
Event Information
JIL SANDER “CULTURE” POPUP STORE
Event period: March 11th (Wed) - April 7th (Tue)
Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
For inquiries: Jil Sander, 3rd Floor Isetan Shinjuku Store, Men's Building
*The image is for illustrative purposes only. *Some items are available in limited quantities, so please forgive us if they are out of stock. *All prices include tax. *The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
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