DIESEL , the Italian premium casual brand that proposes a lifestyle with its own unique ideas, will open a pop-up store at Isetan Shinjuku Store, Men's Building 1F Promotion from Wednesday, April 8th to Tuesday, April 21st.

This pop-up store will feature DIESEL Spring/Summer 2026 Japan-exclusive capsule collection, designed by Creative Director Glenn Martins. The collection offers an exclusive lineup that reimagines iconic runway styles with limited-edition colors and special designs.
Furthermore, this capsule collection will also feature denim shirts and denim pants exclusive to the Isetan Shinjuku store.

denim shirt
96,800 yen * Isetan Shinjuku Store, Men's Building only

denim pants
80,300 yen * Isetan Shinjuku Store, Men's Building only

denim jacket
71,500 yen

denim shirt
96,800 yen

denim pants
80,300 yen

denim jacket
181,500 yen

denim pants
91,300 yen

knit
100,100 yen

Tops
56,100 yen

T-shirt
30,800 yen

• Personalization services

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  During the promotional period, customers who purchase denim items totaling 30,800 yen (including tax) or more at the Men's Authentic & Contemporary DIESEL on the 7th floor Isetan Shinjuku Store, Men's Building , and the Promotion DIESEL on the 1st floor Isetan Shinjuku Store, Men's Building , will be eligible for a personalization service that allows them to freely customize their denim items.
  This is an interactive service where you can express your own style by choosing patches and embroidery, and original patches designed by artist Shohei Ochiai will be available exclusively at Isetan Shinjuku.
  Enjoy customizing and create a one-of-a-kind garment.
• ■Date and time
• - Patchwork: Every day throughout the exhibition period - Embroidery: April 11th (Sat), 12th (Sun), 18th (Sat), 19th (Sun) 11:00 AM to 7:00 PM each day
• ■ Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion Area
• ■ Estimated time:
• Patch: Approximately 20 minutes
• Embroidery: Approximately 20 minutes
• *Depending on the volume of orders, it may take up to a week for us to deliver your order.
• ■Customization fee
• Patch: 1,100 yen and up
• Embroidery: 3,300 yen

For information on other events, please click here.