Are you familiar with the official Instagram account for Isetan Shinjuku Store, Men's Building ?
From accounts in each category, we share a wide range of topics, including event information and introductions to the latest recommended items.

Isetan Men's Net will be featuring a selection of "trendy topics" and "style how-tos" that are useful for men's fashion, which we have shared in short videos and that we think you should read right now, in our articles.

This time, we feature Madoka Kimura, buyer of underwear, socks, and nightwear, from @isetanmens ' ongoing series "Ise Men's 30-Second Stories."
Isetan Men's buyers, possessing unparalleled product knowledge, will introduce their top picks for Valentine's Day gifts other than chocolate, starting from the underwear section on the first basement floor Isetan Shinjuku Store, Men's Building .
Please pay close attention to the speaking style and personality of each buyer!

Product information

Wacoal Men "Race Boxer™" (various styles) 3,960 - 4,290 yen
□ Isetan Shinjuku Store, Men's Building B1F: Underwear, socks, nightwear. *Please note that items may be out of stock.


This brand was born from the desire to overturn the preconceived notion that lace is only for women, and to encourage men to wear products that prioritize beauty.
The unique transparency and breathability of the lace prevent stuffiness, resulting in a comfortable fit.
We are currently offering a limited number of "Race Boxer™" underwear items in stores, transformed into beautiful floral designs, as a recommended gift for someone special.
From February 11th (Wednesday, public holiday) to February 24th (Tuesday), a pop-up store will also be held Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section.

Read related articles [Event information for February 11th (Wed/Holiday) - February 24th (Tue)]
►Wacoal Men's popular "Race Boxer™" now has a new addition: the "High Premium Race Boxer"! [Isetan Shinjuku Store]

Commentator

Madoka Kimura
Isetan Shinjuku Store, Men's Building , B1F, Underwear, Socks, and Nightwear Buyer
After working as a luxury assistant, she has four years of experience as a buyer. While handling cosmetics and lingerie, she has focused not only on external appearance but also on "inner fulfillment," valuing the time spent relaxing with comfortable loungewear and fragrances.

Original post

Instagram @isetanmens

ISETAN MEN'S / Isetan Shinjuku Store, Men's Building

► [Watch in short video] Related articles in this series are here

Editing: Studio ALTA

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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