EVENT
2025.10.09 update

Theory originating from its New York atelier, offers a high-end collection focusing on high-quality wool items [Isetan Shinjuku Store]

10.22 Wed -11.04 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic & Contemporary / Promotion Space
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From Wednesday, October 22nd to Tuesday, November 4th, Theory 's high-end collection, primarily featuring high-quality wool items, will be available at the Men's Authentic & Contemporary Promotion Space on the 7th floor Isetan Shinjuku Store, Men's Building at Isetan Shinjuku Store.

With its sophisticated use of materials and modern silhouettes, this collection offers a comfortable fit that blends relaxation with a standard feel, soft silhouettes, the touch of high-quality materials, and an appealing mix of elegant tones. The "REGAL COAT," a representative piece of the collection, consists mainly of items made from high-quality materials, such as outerwear, pants, and knitwear, perfect for transitional seasons. It uses the same yarn as Theory 's "REGAL WOOL KNIT" and is characterized by its soft texture. The "CASH FLANNEL" worn in the visual is also characterized by its comfortable feel, made from a soft material that envelops the skin.

Please take this opportunity to come and see it in our store.

"CASH FLANNEL 3BUTTON JACKET"
88,000 yen

"CASH FLANNEL RELAXED PLEATED TROUSER"
59,400 yen

"REGAL COAT 2BUTTON COAT"
242,000 yen

"ASTOR WOOL LONGSLEEVE POLO SWEATER"
49,500 yen

Novelty information
During the promotion period, the first 30 customers who purchase Theory From the Atelier promotional items totaling 55,000 yen or more at the Men's Authentic & Contemporary Promotion Space on the 7th floor of the Isetan Shinjuku Store, Men's Building , will receive a free knit comb.

*The eligible period is limited to the event period only.
*This offer will end once all items are sold out.
*All prices listed as conditions for receiving a gift are the total amount per transaction for the relevant brand.

Event Information
Theory From the Atelier Promotion
  • Event period: October 22nd (Wed) - November 4th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary/Promotion Space
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＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some items are available in limited quantities, so please forgive us if they are out of stock.
＊All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary.
For inquiries via email, please click here.

Article provided by
Isetan Shinjuku Store | Mitsukoshi Isetan Store Information

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