From Wednesday, October 1st to Tuesday, October 7th, Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic & Contemporary/Promotion Space will host a limited-time pop-up event featuring SANYOCOAT and S.ESSENTIALS.

S.ESSENTIALS

The "S" in S Essentials stands for "SANYO SPECIALITY." We offer high-quality items that you'll want to wear for a long time, crafted with meticulous attention to materials, design, and stitching. And now, S Essentials is launching its men's collection this autumn.
Discover our first collection, themed "Wardrobe Essentials," featuring timeless and authentic products indispensable to any gentleman's wardrobe.

During this promotion period, we will be exclusively offering a blouson made with lamb suede from the renowned Spanish tannery "RIBA GUIXA" and meticulously sewn in a leather factory in Fukushima Prefecture, exclusively at Isetan Shinjuku store.
In addition, enjoy this collection filled with the passion of Japanese craftsmen, including sweaters crafted with meticulous attention to detail from spinning to knitting, and denim-style slacks made in Okayama.

SANYOCOAT

Sanyo Coat, a coat specialist brand with over 70 years of history, will be launching its signature series, the "100-Year Coat."
Based on a commitment to timeless craftsmanship, this is a series of purely domestically produced coats, carefully tailored at our own coat-specializing factory in Shichinohe Town, Aomori Prefecture: Sanyo Sewing Aomori Factory, aiming to create coats that will be cherished for a long time, passed down from parent to child, and from child to grandchild.

Please take this opportunity to see the exquisite collection from Sanyo Coat and S Essentials, which aims to be passed down through generations and eras while being properly cared for, conveying the Japanese culture of "using good things for a long time and cherishing them."