YUICHI TOYAMA., a brand that sells eyewear manufactured in Sabae City, Fukui Prefecture, will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 1F Promotion area for a limited time from July 30th (Wed) to August 5th (Tue).

YUICHI TOYAMA.
POP UP

This pop-up store will feature a wide range of items, primarily focusing on popular models from "YUICHI TOYAMA:5," as well as items from the main collection "YUICHI TOYAMA." and the standard collection "YUICHI TOYAMA/D."
This is a rare opportunity to see all of Yuichi Toyama's items gathered in one place. Please come and see them in store.

ABOUT | YUICHI TOYAMA. 

Yuichi Toyama is an eyewear brand launched in the Spring/Summer 2017 collection, after changing the brand name from USH/Ash, which was established in 2009 by designer Yuichi Toyama.
The brand concept is "neutral." We offer eyeglasses that harmonize with everyday life, possess both functional beauty and beauty of use, and make the most of the characteristics of the materials.
Based in Sabae City, Fukui Prefecture, this company uses traditional craftsmanship to create minimalist eyeglasses with a streamlined design. These eyeglasses are highly regarded both domestically and internationally as original and everyday products, captivating many people.

YUICHI TOYAMA:5 "BASTILLE"
92,400 yen

YUICHI TOYAMA: 5 "BEACON"
92,400 yen

YUICHI TOYAMA: 5 "DIABLO"
92,400 yen

Novelty information
During this period, the first 30 customers who purchase eyewear from Yuichi Toyama will receive an original lens cleaning cloth.
*Quantities are limited. Please note that this offer will end once supplies run out.

Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.