2025.07.30 update

Cybow Park, which proposes "disaster prevention you want to show," opens a pop-up store for a limited time! [Isetan Shinjuku Store]

08.06 Wed -09.04 Thu
Isetan Shinjuku Men's Building 8F Isetan Men's Project

SAIBOU PARK , which operates exclusively as an online store with the theme of "disaster prevention that is close to the daily lives of people living in the city," will open a pop-up store at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence from August 6th (Wed) to September 4th (Thu).

[Apology and Correction Regarding Event Dates]

*Updated on Tuesday, August 5th

Cybow Park has been proposing a new form of "preparedness" through items that combine design and functionality. This pop-up store will feature the brand's signature disaster prevention and emergency supplies, as well as original products and collaboration items. You can actually pick up and see the sophisticated forms, minimalist designs that blend seamlessly into your interior, and the functionality that you can rely on when you need it most.

In addition, this time we will be introducing "Sawyer," which is not sold at the Mitsukoshi Isetan online store, and we will be holding a water purification experience event for the Sawyer portable water purifier, which is attracting attention as a recommended disaster preparedness item, every Saturday and Sunday.

SAWYER Mini SP128 5,500 yen

Here's a glimpse of our lineup!

Displayable Disaster Prevention Helmet, SAIBOU PARK Collaboration, 8,800 yen
View Products


Float Life Backpack 43,780 yen
View Products

Terminal Original Disaster Preparedness Kit: 24 types, 35 items 19,800 yen

View Products

Disaster prevention whistle accessory sdra27 3,300 yen

View Products

This is a rare opportunity to experience firsthand Cybow Park products, which are usually only available through their online store. Please take this opportunity to experience a new option: "disaster preparedness you want to show off" at the venue.

Demonstration event
Ensure you have safe drinking water in case of emergency: [Sawyer Portable Water Purifier]
■Dates and Times: August 9th (Sat), 10th (Sun), 16th (Sat), and 17th (Sun), 2025, 11:00 AM to 4:00 PM each day ■Location: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence


"Sawyer" can remove 99.99999% of bacteria and microorganisms found in natural water, transforming it into safe drinking water. It requires no filter replacement and can purify up to 380,000 liters of water at a time.
Instead of relying solely on stockpiles, you can see, touch, and experience how to use Sawyer water purifiers and how they purify water, ensuring you can secure the necessary drinking water and water for daily life when needed.
*There will be no tasting on the day of the event.
*Please note that there may be a waiting time depending on how busy the area is.
*Please note that our staff may be unavailable at certain times.

[Apology and Correction Regarding Event Dates] *Updated August 5th (Tue)
There was an error in the schedule for the demonstration event at the Saibo Park Pop-up Store, which had been posted since Wednesday, July 30th.

(Incorrect) August 8th (Sat), 9th (Sun), 15th (Sat), and 16th (Sun), 2025

The correct dates are: August 9th (Sat), 10th (Sun), 16th (Sat), and 17th (Sun), 2025.

We apologize for any inconvenience caused to our customers.

Event Information
Cybow Park Pop-up Store
  • Event period: August 6th (Wed) - September 4th (Thu)
  • Venue: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.