EVENT
2025.06.11 update

The men's collection from Paris-based eyewear brand Jimmy Fairley has arrived in Japan for the first time! [Isetan Shinjuku Store]

06.18 Wed -07.08 Tue
Isetan Shinjuku Men's Building 1F Promotion
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JIMMY FAIRLY, an eyewear brand with 140 stores in Europe, will be showcasing its first-ever men's collection at Isetan Shinjuku Store, Men's Building 1F promotion from June 18th (Wed) to July 8th (Tue).

Left/middle "Napoli Black" 25,300 yen
Right “Napoli JF colors” 25,300 yen

This promotion features a captivating sunglasses collection under a new artistic direction. This collection embodies timeless craftsmanship and beautiful designs that can be enjoyed for years to come.


Photographed on medium format film by Axel Aurejac, the collection reflects an understated masculinity and timeless beauty within a sophisticated lifestyle. Its appeal lies in its meticulous attention to materials and craftsmanship, its French-inspired design, and its accessible price range.

Upper left "Fab JF colors" 25,300 yen , upper right "La Fab" 25,300 yen ,
Lower left "La Freddy" 25,300 yen , lower right "The Alive" 25,300 yen


This is a rare opportunity to see and touch over 100 models, from the brand's long-selling flagship models to this season's new releases. With a wide selection of men's, unisex, and women's models available, everyone can enjoy this promotion and find the perfect watch for you. Don't miss out!

"Ben"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Darren"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Lars"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Cloud"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Azur JF Colors"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Hometown"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Elvie"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Gabrie"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Maya"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Swirl"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Amaya"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July
"Giulia"
25,300 yen
* Pre-sale at Isetan Shinjuku store * General sale starts in early July

ABOUT｜JIMMY FAIRLY

Founded in 2010 by Antonin Chartier, Jimmy Fairley is an eyewear brand with over 140 stores in France, the UK, Italy, Belgium, Germany, and Spain. Its mission is to combine fashion, quality, and affordability, continuously innovating the eyewear landscape. Inspired by cultural, artistic, and historical icons, the brand not only incorporates the essence of today's trends but also creates frames that pay homage to timeless classics. Jimmy Fairley's exclusive collections bring iconic designs to life using premium materials such as eco-acetate and titanium, breathing new life into high-fashion eyewear.
In every frame, Jimmy Fairley pushes the boundaries of eyewear, offering high-fashion pieces that allow you to express your individuality.

Event Information
Jimmy Fairy Promotion
  • Event period: June 18th (Wed) - July 8th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor Promotion
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Text: ISETAN MEN'S net
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Promotion Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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