EVENT
2025.05.07 update

ÈTAT, a fashion brand that launched in Spring/Summer 2025, is making its debut in the men's department at Isetan Shinjuku, offering a limited-time selection of soft denim items.

05.14 Wed -05.20 Tue
Isetan Shinjuku Men's Building 6F Men's Creators
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Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators will be hosting a pop-up shop for ÈTAT from Wednesday, May 14th to Tuesday, May 20th.

ETA's first product

These denim items, such as jeans and jackets, are made from a light-hand twill fabric, giving them a soft feel. They were designed to blend seamlessly with modern fashion. While respecting the historical role of denim as workwear, capable of withstanding harsh environments, these pieces propose a new way of being worn.

Type 001 Oxford Jeans
41,800 yen

Type 002 Quarry Jeans
39,600 yen


Type 003 Oke Jeans
49,500 yen


Type 004 Common Jacket
61,600 yen

ABOUT｜ÈTAT

ETA denim items are meticulously crafted one by one by skilled artisans, from sewing to finishing. Anonymity is highly valued in all aspects of ETA, including the design and product team and management. This is based on ETA's belief that national borders, gender, and the celebrities who make up the brand should not be of excessive significance, and that the brand's philosophy and products should be the main focus.


ETA products place the utmost importance on the context and stories behind them. ETA expresses its minimalist philosophy by imbuing diverse styles—such as work clothes, uniforms, and regional costumes from Asia and the West—with personal backgrounds and meanings.

Event Information
ETA Pop-Up
  • Event period: May 14th (Wed) - May 20th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators
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Text: ISETAN MEN'S net
＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 6th Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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