TANAKA, a unisex brand based in New York and Tokyo, will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 6th floor, Men's Creators section, from Wednesday, March 19th to Tuesday, March 25th.

During the event, the theme for Spring/Summer 2025, "rose by any name," will be the keyword, and the brand's flagship denim items will be presented in a wide variety of styles, including standard lineups as well as items using foil processing and bleaching techniques. In addition, as a special initiative for the pop-up store, we will be holding an order event for collection items from the Tanaka Autumn/Winter 2025 runway show held in February.

ABOUT｜TANAKA

A unisex brand based in New York and Tokyo. Launched in 2018, its concept is "Clothing that weaves together the past 100 years and the next 100 years. Clothing that will be loved for a long time, transcending time and gender."
Unbound by convention or style, the brand finds infinite possibilities in denim, a material that symbolizes freedom, and develops collections that create clothing that will shape the next 100 years. Borderless inspiration from New York and a manufacturing approach centered on modernly updated Japanese denim form the core of the brand. Winner of the 2023 TOKYO FASHION AWARD. Selected as a featured designer by Bergdorf Goodman in New York, BG RADAR.

The Spring/Summer 2025 collection is themed around "rose by any name".

Based on Tanaka's Spring/Summer 2025 theme, "rose by any name," the collection features items that abstractly represent roses, including denim items, sweatshirts, T-shirts, and more.

The brand's leading denim items are available in a standard lineup with a wide range of color variations. With unisex sizing, a wide selection of sizes is available for both men and women.

Items that utilize foil processing and bleaching techniques showcase the craftsmanship of artisans from Okayama.

Tanaka is now focusing its efforts on leather items. The designs combine toughness with refined beauty, including biker-style pants with striking cuts, a rider's jacket with detachable sleeves, and a coverall with a beige and black color scheme.

We're holding an order event for showpieces from our Fall/Winter 2025 collection!

As a special feature of this pop-up store, we will be holding an order-taking event for showpieces from the Tanaka Fall/Winter 2025 runway show held in February. This will be a rare opportunity to get a sneak peek at the collection line titled "Art of TANAKA".

►Mitsukoshi Isetan Online Store | Latest information on men's creators is available here.

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

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