From Wednesday, April 9th to Tuesday, April 15th Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage will host "SETO INLAND LINK," an art event that explores and showcases denim from various perspectives, and a pop-up shop by New Manual.

Kojima in Kurashiki City is located south of Okayama Prefecture, the heart of the world's denim industry. Seto Inland Link held a denim art event in 2023 with the aim of enhancing the value of the denim industry and revitalizing the local community. This time, New Manual is supporting the event, and in addition to selling three types of items, they will be offering a custom event specializing in denim processing, where customers can combine whiskers, paint, and other effects.

►Regarding sales methods on Wednesday, April 9th

This project is the culmination of the shared vision ISETAN MEN'S , which resonated with the concept of "new value woven by industry" advocated by "Seto Inland Link"; New Manual, which is also familiar to ISETAN MEN'S ; and "YutoRi18/Yutori18," which boasts world-class processing technology.
At the venue, New Manual will be selling two types of denim jackets and one type of pants in limited quantities. In addition, at the custom processing event, a variety of vintage denim will be available as processing samples. Customers can choose their favorite processing, such as whiskers and honeycomb patterns, as well as the color, holes, paint, and more. Yutori 18, which also handles processing for New Manual, will be able to create a one-of-a-kind customized piece of denim. With the support of New Manual, the denim used as the base for the processing will be "#002".

During the event, in addition to the vintage items used in the three styles, there will also be an exhibition showcasing the denim processing steps in order.

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