Santa Maria Novella, which originated as a monastery in Florence, Italy in the 13th century, will be holding a pop-up event at Isetan Shinjuku Store, Men's Building 1st floor, Cosmetics section, from March 5th (Wed) to April 15th (Tue).
During the event, a wide range of the brand's signature products will be available, including the newly launched "Giardini Medichei" body care line. In addition, an engraving service will be offered to engrave your purchased product bottles, and a limited-time flower bouquet gift will be given away for four days only.

New items from "Giardini Medichei" will be available for pre-sale at our pop-up store!

We are pleased to announce the launch of a new body care line in the popular "Giardini Medichei" collection, inspired by the gardens of the Medici family. Its rich fragrance evokes an elegant moment, as if you were strolling through the gardens of Florence.
This new body care line will be available for pre-sale at the pop-up store. In addition, we will be showcasing many of Santa Maria Novella 's signature products, including eau de parfum, approximately 30 types of eau de cologne, and shaving lotion.

"Body Milk Bizzaria"
9,900 yen
＊ pre-sale at Isetan Shinjuku Store
*General sales will begin on Friday, March 14, 2025.

"Body Milk Iris"
9,900 yen
＊ pre-sale at Isetan Shinjuku Store
*General sales will begin on Friday, March 14, 2025.

"Body Milk Magnolia"
9,900 yen
＊ pre-sale at Isetan Shinjuku Store
*General sales will begin on Friday, March 14, 2025.

"Body Milk Gelsomino"
9,900 yen
＊ pre-sale at Isetan Shinjuku Store
*General sales will begin on Friday, March 14, 2025.

"Eau de Parfum Bizzaria"
50mL 28,600 yen
100mL 41,800 yen

View Products

"Eau de Parfum Magnolia"
50mL 28,600 yen
100mL 41,800 yen

View Products

►View Santa Maria Novella products at ISETAN BEAUTY online

We also offer engraving services and flower bouquet gifts!

During the pop-up period, on March 8th (Sat), March 15th (Sat), March 22nd (Sat), March 29th (Sat), April 5th (Sat), and April 12th (Sat), customers who purchase Santa Maria Novella eau de parfum or eau de cologne at Isetan Shinjuku Store, Men's Building (including the 8th floor of Isetan Shinjuku Store, Men's Building ) will be able to have their name or a special date engraved on their purchased bottle at Isetan Men's Residence on the 8th floor Isetan Shinjuku Store, Men's Building .

Additionally, on March 8th (Sat), March 9th (Sun), March 15th (Sat), and March 16th (Sun), customers who purchase Santa Maria Novella products at our stores (including Isetan Shinjuku Store, Men's Building 8th floor and Main Building 3rd floor) will receive a gorgeous flower bouquet inspired by the gardens of Florence (*).
We invite you to take this opportunity to enjoy the arrival of spring while being enveloped in the fragrance of Santa Maria Novella .