EVENT
2025.01.30 update

Introducing Eyevan, the pioneer of "fashion eyewear," made in Sabae! [Isetan Shinjuku Store]

02.03 Mon -02.25 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
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EYEVAN, a fashion eyewear brand founded in 1972 with the concept of "eyewear as clothing," will be holding a promotion at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence from February 3rd (Monday) to February 25th (Tuesday). A wide variety of EYEVAN's lineup will be on display.

EYEVAN draws inspiration from Japan's refined and serene culture, and its designs are rooted in meticulous craftsmanship, all while embodying the joy of wearing eyewear as a fashion item. Their products draw inspiration from antique eyewear and are produced through approximately 400 processes, combining the skilled handiwork of artisans in Sabae City, Fukui Prefecture, with machine-made components.

"Metalist" 59,400 yen

This is the brand's first integrated browline model. Inspired by British vintage styles of the 1960s, this model blends American vintage browline designs with a modern twist.

"Fuss" 44,000 yen

This is a remake of the "Vadim" model released in the 2023 Autumn/Winter season. The large front design, inspired by American movie actors of the 1960s, has been reborn as a new concept.

"Frey" 31,900 yen

The plastic frame features a slightly thick upper rim reminiscent of the 2000s and a distinctive elongated lens shape. The temple cores utilize original patterns engraved on both sides.

"Evans" 52,800 yen

This model is inspired by the unique hinge shape on the back of the front of vintage browline frames from the 1960s. It's a symbolic model of the brand, blending elements from multiple American vintage models to create a borderless product.

This event will feature a diverse lineup of eyewear, including the models shown above. We will also be showcasing an increased variety of other series, such as "E5 eyevan," "EYEVAN 7285," and "10 eyevan."
Beautiful Eyevan eyewear, crafted by skilled artisans, exudes a modern vintage feel. Come and see this must-have piece for your fashion wardrobe at our store.

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Event Information
Ivan Promotion
  • Event period: February 3rd (Mon) - February 25th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence/Iwaki Megane
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Text: ISETAN MEN'S net

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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