EVENT
2024.10.25 update

Theory is hosting a pop-up store for its "Covetable Cashmere" line, which luxuriously uses high-quality cashmere, at Isetan Shinjuku.

10.30 Wed -11.12 Tue
Isetan Shinjuku Men's Building 7F Men's Authentic & Contemporary
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From Wednesday, October 30th to Tuesday, November 12th, Theory will be hosting a pop-up store called "Covetable Cashmere" at the Men's Authentic & Contemporary/Promotion Space on the 7th floor Isetan Shinjuku Store, Men's Building . Theory pop-up store will feature cashmere items made with carefully selected, luxurious materials.

*Some items contain cashmere.

Clothing that seamlessly connects everyday life and work scenes is essential for an adult's wardrobe. We offer a wide range of items made from 100% cashmere, including a pocketed zip-up short blouson perfect for casual weekends, a casual set of crew neck knit and drawstring pants indispensable for jet-setters, and a tailored jacket with a lustrous texture that is perfect for work styles. Incorporating these into your daily wardrobe will give you a high-end style, creating a sophisticated and sharp mood that leads to an urban impression, while the soft fabric envelops your skin for a relaxed and comfortable feel.

“Cashmere 3 / Cameron CRD ZC” 90,200 yen

A full-zip cardigan that expands your styling options.

"Tokyo Double / Thompson DFW" 242,000 yen

A long coat with a three-dimensional stand-up collar and hood that gives your outfit a sharp, polished look.

"Tokyo KD /Clinton PA FL A" 198,000 yen

A light and breezy jacket with patch pockets for a casual touch.

"Tokyo Double / Sean DF" 198,000 yen

A clean-looking blouson that can be styled in different ways with a zip-up closure.

"Cashmere 3 / Alcos SWT" 79,200 yen

A soft, comfortable crew neck knit that gently envelops the skin, perfect for any occasion.

"Cashmere 3 / Alcos Pant CS C" 83,600 yen

These knit pants have a refined look thanks to their high gauge knit.

Event Information
Theory Pop-up Store "Covetable Cashmere"
  • Event period: October 30th (Wed) - November 12th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary
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During the promotional period, customers who spend over 100,000 yen on eligible cashmere items will receive a Theory logo KeepCup.
*Quantities are limited. The offer will end once supplies run out.

*Please note that some items are available in limited quantities, and we apologize if they are out of stock.
*All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic & Contemporary, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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Isetan Shinjuku Store | Mitsukoshi Isetan Store Information
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