Choosing a Fragrance That Will Make Men in Their 30s' Hearts Flutter | "Adult Field Trip" [GUIDE by ISETAN MITSUKOSHI]

Here's a look at a popular video from "Adult Field Trips," a series of videos available on Mitsukoshi Isetan's official YouTube channel, "GUIDE by ISETAN MITSUKOSHI"!

This time, the three members of the "Adults' Field Trip" crew visited the cosmetics section on the 1st floor Isetan Shinjuku Store, Men's Building . With the "Salon de Parfum 2024 @ISETAN MEN'S" perfume festival just around the corner, starting on Wednesday, October 16th, this floor is currently attracting a lot of attention among perfume enthusiasts.

What is an "adult field trip"?

Mitsukoshi Isetan's official YouTube channel, "GUIDE by ISETAN MITSUKOSHI"
This channel features videos created by men in their 30s, for men in their 30s. The project involves receiving lectures from famous fashion shops and influential figures, presented as an "adult field trip," to discover how to enjoy life going forward.


▼▼▼ISETAN MEN'S net is currently featuring articles about the popular content "Adults' Field Trip"! ▼▼▼

To help each of us find a fragrance that suits our everyday style, we asked staff member Kaho Tateno, who works on the same floor, to be our guide, and she introduced three fragrances that perfectly matched the personalities and fashion styles of the three of us.

Tsuchiya wanted to wear a fragrance that suited her, Fushinuki wanted to discover a new scent, and Tashiro wanted to change her fragrance depending on the season and her outfit. So, what did Tateno select for each of these three different requests?


The characters in this episode

[GUIDE Crew]
FUSHINUKI/Fushinuki = A stylish leader with a strong interest in art and fashion.
TSUCHIYA/Tsuchiya = Editor-in-Chief of GUIDE, who enjoys the mainstream of various genres.
TASHIRO = A sauna lover from downtown Tokyo, everyone's senior

[Navigator]
Kaho Tateno = Cosmetics Department, 1st Floor Isetan Shinjuku Store, Men's Building


What perfume comes to mind when you think of The Tsuchiya style: white Charlema and denim?



Tateno: "Since Tsuchiya-san has an image of wearing a white T-shirt and jeans, I chose a fragrance that ranges from classic, elegant to casual."



Check! Here are the three fragrances selected by Tateno.

[PICK UP 1 (Image on the left)]
A fragrance that doesn't give off the feeling of "I'm wearing perfume."

ACQUA DI PARMA Signatures of the Sun Osmanthus Eau de Parfum
Tate says , "It has a fresh yet elegant scent that can be worn year-round, regardless of the occasion."

[PICK UP 2 (center image)]
A fragrance that you can wear casually anytime – the "white T-shirt of the fragrance world"!?
Obvious Unwood
Tate says , "The refined scent of oud seems to melt into the skin."

[PICK UP 2 (Image on the right)]
You can enjoy the changing scent over time.
MOLTON BROWN Pink Pepper Collection PP Eau de Parfum
Tate says , "The appeal lies in the transition from a spicy scent to a soft, woody aroma."


Tsuchiya: "The three fragrances you selected aren't too overpowering, but each has a subtle presence, so they seem easy to match with everyday, simple outfits."

To break away from a typical "European look," choose a fragrance that's a bit unconventional!


Tateno said, "Ms. Fushinuki has a casual and stylish image, so I selected a perfume that's a little different."



Check! Here are the three fragrances selected by Tateno.


[PICK UP 1 (Image on the left)]
A fragrance created with one of the world's top perfumers.
FREDERIC MALLE
Tate said , "The soft, warm, and gentle scent perfectly matches Fushinuki's image."

[PICK UP 2 (center image)]
A Korean brand whose concept is "time to face your most honest self."
NONFICTION Forest Eau de Parfum
The description says , "The spicy aroma of cypress, yuzu, and nutmeg gives it a modern impression."

[PICK UP 3 (Image on the right)]
Born in 1969, the director expresses the cultures that captivated her during her travels around the world through scent.
19-69 Rainbow Bar
Tateno says , "The fragrance, which combines various genres, is like a cocktail."


Fushinuki : "All of the fragrances have a slow build-up and don't hit you too hard. The gentle and delicate scents, as well as the scents that seem to have two sides, are all new discoveries."


For Tashiro, who loves fragrances, we've added a twist to create a more sophisticated scent!


Tateno: "For Tashiro-san, who has a rather strong personality, I chose a sophisticated fragrance that even fragrance enthusiasts would be impressed by."



Check! Here are the three fragrances selected by Tateno.

[PICK UP 1 (Image on the left)]
This scent is perfect for the coming season, especially in the cool, crisp air.
PENHALIGON'S Changing Constance Eau de Parfum
Tateno describes it as "a sophisticated fragrance inspired by a fictional British aristocrat. You can enjoy a spicy aroma after the sweet scent of salted butter caramel."

[PICK UP 2 (center image)]
Enjoy the evolving, deep tobacco aroma as time passes.
19-69 Chinese Cigarettes
Tate's description: "It's casual, has a light fragrance, and is spicy, but its appeal lies in its ease of use for everyday wear."

[PICK UP 3 (Image on the right)]
As its Japanese name, "Ash Maiden," suggests, it has a mysterious and original fragrance.
SERGE LUTENS Loriferin [The Ash Maiden]
Tateno: "The scent of incense and musk has a unique feel and has many fans."


Tashiro: "These scents, which are not too sweet and suit mature men, the perfect amount of smokiness, and the unique scents that were the inspiration for this project, need no further explanation!"



"Fragrance is also a form of fashion." (A quote from Tsuchiya?)

Tsuchiya: "Today, Tateno-san helped me choose a fragrance, and I realized that I've been wearing perfumes that didn't suit me until now. Choosing one that matches your fashion style is definitely the right choice."

Fushinuki : "I used to choose my own fragrances, but I thought it was nice to have recommendations like this, where new things or things that suit me can be introduced objectively."

Tashiro: "With so many different fragrances available, it's a good idea to have the stylists at the store, like Tateno-san, look at your image and help you choose one."



Tsuchiya: "Fragrance is also a form of fashion, isn't it? ...I feel like I just said something profound!"



Embrace the fragrance! Fragrance Runway! Which fragrances did the three choose for the runway?


[Fragrances chosen by the three of us]
*From left to right in the image
Tsuchiya: ACQUA DI PARMA Signatures of the Sun Osmanthus Eau de Parfum
View Products
Fuse removal: 19-69 Rainbow Bar
View Products
Tashiro: PENHALIGON'S Changing Constance Eau de Parfum
View Products



[Perfume] Watch the full video here about adult men's fragrances that match fashion and scent for men in their 30s!


Check out the event information starting October 16th (Wed)!!!
Event Information
"Salon de Parfum 2024 @ISETAN MEN'S"
  • Event period: October 16th (Wed) - October 29th (Tue), 2024
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Cosmetics Promotion Area

"Salon de Parfum 2024"
  • Event Period: October 16th (Wed) - October 21st (Mon), 2024 [Ends at 6:00 PM on the final day]
    ・Special invitation day for MI Card members: Wednesday, October 16, 2024 [10:00 AM - 8:00 PM]
    • Public viewing period: October 17th (Thu) - October 21st (Mon), 2024 [Ends at 6:00 PM on the final day]
  • Venue: Isetan Shinjuku Main Building, 6th Floor Event Hall
►Click here for information on the 6th floor of the main building.

► Please subscribe to our YouTube channel
↓↓↓

This is Mitsukoshi Isetan's owned video media, which develops adult men's fashion projects with the theme of "enjoying fashion."


*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.



Text: Makoto Kajii

Inquiries: Isetan Shinjuku Store
Phone 03-3352-1111 Main representative
For inquiries via email, please click here.