EVENT
2024.10.23 update

Create your ideal pair of shoes with Sanyo Yamacho's highly customizable "PATTERN MADE" service [Isetan Shinjuku Store]

10.30 Wed -11.12 Tue
Isetan Shinjuku Men's Building B1F men's shoes
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Sanyo Yamacho , a company that prioritizes quality and pursues the ideal shoe for Japanese people, will be holding a pattern order event at the men's shoe section on the first basement floor of the Isetan Shinjuku Men's Building from Wednesday, October 30th to Tuesday, November 12th.
Order shoes branded "PATTERN MADE" offer a higher degree of customization compared to typical pattern-ordered shoes. A wide range of options are available, including fine-tuning the fit by modifying the shoe last and incorporating bespoke-style details.

"HYOGORO" is a loafer made with shell cordovan leather from "ROCADO".
*The image is a sample of the order.

A whole-cut "YUICHIRO" garment, made with a Janus scarf from "Charles F Stead," finished in a 9/10 length.
*The image is a sample of the order.

The "JUGORO" semi-brogue oxford uses leather from "HAAS" (Haas) company.
*The image is a sample of the order.

The "Takumi Shoichiro" Reverso straight-tip watch uses Chateaubriand from "DUPUY".
*The image is a sample of the order.

This year marks the 49th annual pattern order event. We offer approximately 50 different styles, allowing you to choose designs, colors, and materials not available in our ready-made products. Furthermore, we offer a wide range of sizes from 23.0cm to 29.5cm, making it ideal for those who have trouble finding the right size.

In addition to the standard Goodyear welted construction, you can also choose from the flexible Goodyear welted construction, which offers greater flexibility, and the hand-sewn welted construction (9/10 finished). You can select not only the length but also the width, and you can also add last adjustments such as instep reinforcement and width stretching.
This special order event will feature a wide variety of leathers from prestigious tanneries such as Dupuy, Ilcea, and Haas, so please look forward to it.

►View Sanyo Yamacho products at Mitsukoshi Isetan Online Store

Event Information
Sanyo Yamacho Order Event
  • Event period: October 30th (Wed) - November 12th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes
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Order Details

  • Number of types: Approximately 50
  • Materials: Approximately 60 types
  • Price: From 113,300 yen *Additional option fees may apply.
  • Delivery: Mid-February 2025
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the publication date. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building, B1F, Men's Shoes, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.
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