In today's world, where essential value is sought after, Japanese creativity is attracting increasing attention.

Even in today's world where smartphones and cashless payments are commonplace, bags and wallets remain essential items in daily life.
When making a selection, I want to prioritize not only quality and ease of use, but also the ability to coordinate with other items, as these are things I use every day and that stimulate my intuition.

Therefore, from Wednesday, October 2nd to Tuesday, October 22nd, Isetan Shinjuku Store, Men's Building 1st floor promotion will host an event focusing on Japanese creations that are in line with today's diverse lifestyles and combine attention to detail with fashionability.
In this special feature, we've selected six Japanese creative brands that will be gathered at Isetan Shinjuku Store, Men's Building during this event. We'll introduce some of their items along with styling suggestions.

1. forme/forme

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For a neo-traditional jacket style, add high-quality leather accessories.

Designed by Akihiro Kojima, forme offers a complete range of leather items that complement a lifestyle, starting with shoes. Committed to high-quality leather, the brand works closely with skilled Japanese craftsmen to create products that, as its name suggests, are "beautiful forms that will be loved for a long time."

The belt, featuring leather from the Italian company Ilcea on the exterior, boasts a curved form designed to beautifully conform to the waist, much like the pattern of dress pants. The bag uses Minerva Box leather, which has been tanned over a long period of time, and one of its charms is that its luster increases with age. The lining is luxuriously made of horse leather, and the hardware is also original parts, resulting in simple yet meticulously crafted details that quietly elevate any style.
For footwear, I chose basic coin loafers. Their rounded, chunky shape and simple design make them a great match for casual styling, and their versatility is a major appeal.

2. ITTI/Itchi

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A simple coat is given a touch of style with mixed leather accents.

ITTI 's new box-shaped shoulder bag features a novel design with a diagonally running zipper. It also boasts a bold design where the handles are threaded through eyelets and tied to secure the bag.

A wide variety of leather goods are available to complement your style and add flair to your outfits. Attach them to bag handles or belt loops on your pants for a highly versatile, accessory-like style. With a rich selection of materials and colors, you're sure to find your perfect combination.

3. ED ROBERT JUDSON

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For an urban and sporty style, check out our collaboration items with Topologie.

ED ROBERT JUDSON presents a capsule collection in collaboration with topologie, a brand inspired by urban dwellers who love nature and adventure.

The zip purses and zip cases feature a design with concealed stitching for a more refined look.
The coil attachment, which resembles an industrial part, functions as a holder for connecting small items by attaching it by wrapping the coil around a rope.
The leather parts of the "topologie 8.0mm rope," which features a striking green color, are a special color exclusive to Isetan Shinjuku Store, Men's Building , and add a subtle accent to your styling.

4. LASTFRAME

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A market bag made of knit material in a multi-color design that creates a light and airy feel.

LASTFRAME expresses the commitment to Made in Japan craftsmanship, based on the diverse cultures around the world that designer Takanori Okude has experienced.

This bag, featuring randomly placed stripes, is created using intarsia knitting, a technique that cannot be replicated on ordinary knitting machines, and is produced on a special knitting machine of which there are only a few in Japan. Because it is ribbed, it has ample lateral stretch and offers more storage capacity than it appears.
The neon colors, which stand out against the crisp, lightweight material, give an active style a more lively feel.

5.objcts.io/objects.io

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A product that shines in a minimalist style and inspires the user.

objcts.io camera bag is based on the concept of "an object that frees the user from various 'limitations' in daily life and stimulates creativity." It uses waterproof leather and boasts a stylish design while offering ample functionality for storing cameras and lenses.
Just as there is a saying, "beauty in utility," these items combine the beauty born from practicality with "functional beauty," allowing you to express your own unique style.

Add a touch of edgy style to your wrist with this brand's studded watchband.

6. UNKNOWN PRODUCTS

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Add a touch of color to your styling with items inspired by everyday scenes.

Inspired by the idea of using paper bags as handbags, the leather paper bag is a best-selling item from UNKNOWN PRODUCTS and has been produced with the same design for over 10 years.
These products, which take familiar scenes and replace them with leather, offer a stimulating sense of incongruity.
The wide variety of colors is one of this item's charms, and you're sure to find a color that suits your style.

This key case, featuring original wooden parts, is a modern reinterpretation of "netsuke," a type of traditional Japanese accessory used during the Edo period, and has been adapted into a key case.

[Related articles on sales can be found here]
►Unknown Products: Looks just like an Isetan shopping bag? These leather paper bags, sure to sell out, are available in limited quantities!

SPECIAL MOVIE --- [interview] ITTI / objcts.io / UNKNOWN PRODUCTS

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Model(M): Kota Komatsu
Model(W): Maylan You
Stylist: Masanori Takahashi
Hair & Make-up: Chiho Hatae

＊All prices include tax.
*The country of origin for the products featured at this event varies from product to product.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.