This time, we're gathering on the 1st floor of the Isetan Shinjuku Store, Men's Building ! -- Isetan Men's "men in their 30s" are researching "wallets they want to replace on a lucky day" at the leather goods section on the 1st floor Isetan Shinjuku Store, Men's Building .

The custom of "buying a new wallet on an auspicious day" has become quite established, but days when several lucky days such as "Ichiryu Manbai Day," "Tensha Day," "Tiger Day," "Snake Day," and "Taian" coincide are considered especially "lucky"!
Ichiryu Manbai Day is an auspicious day when a single grain of rice is said to grow and return with a harvest ten thousand times greater, so it's a day you should mark on your calendar. The next day with both Ichiryu Manbai Day and Tensha Day coinciding is the ultimate lucky day, December 26th (Thursday)!

Once again, Fukushima, the buyer at Isetan Shinjuku Store, Men's Building , has selected "adult leather wallets" that match the character of the "GUIDE by ISETAN MITSUKOSHI" crew. Please watch the video until the end!

Our guide for this episode is Masahiro Fukushima, who works as a buyer for bags and luggage on the basement floor and accessories on the first floor of Isetan Shinjuku Store, Men's Building . He's a former university runner who competed in the 1st and 9th legs of the Hakone Ekiden, so he might be a well-known figure among Hakone Ekiden fans!

When you want to buy is the perfect time to replace your wallet!? What days are the wallet section on the 1st floor Isetan Shinjuku Store, Men's Building really crowded?

With the advent of the cashless payment era, small leather goods (SLGs) such as wallets are also becoming smaller and more diverse.

GUIDE editor-in-chief Tsuchiya currently uses a card case as a wallet, saying, "I actually want to carry a wallet, but I don't like how big and bulky they are." However, she added, "I often go to stores that accept cash, so I want to replace it, but I'm having trouble deciding when to do so."

Fushinuki has been using an L-shaped zip purse for many years, and apparently, she wants to replace it.

Tashiro says, "The best time to replace your wallet is when you want to buy one! The days when the wallet section is crowded are precisely the days when Ichiryu Manbai Day and other auspicious days coincide."

Tsuchiya recommends this leather wallet, which is popular for its sophisticated design and genderless appeal!

"I recommend ITTI and ED ROBERT JUDSON , both Japanese brands, to Ms. Tsuchiya. I chose them to match Ms. Tsuchiya's style," says buyer Fukushima.

"The designers and material choices are different, but both have a deep understanding of SLG (strategy simulation games) and their strength lies in their ability to create designs. Their designs are characterized by a style that is somewhere between classic and modern, and they are popular brands that appeal to a genderless audience," he continues.

ITTI Compact Wallet

First, Tsuchiya picked up ITTI 's compact wallet. While it's small enough to fit in one hand, Fukushima says, "The design is feminine, but the creators have put a lot of thought into its functionality. For example, you can take out coins and bills with a smart motion, and there's a pocket on the outside for things like transit cards."

The exterior uses shrink leather from Perlinger, a German company, and the green color is exclusive to Isetan Men's.

ED ROBERT JUDSON Tri-fold Wallet

ED ROBERT JUDSON is a brand named after a fictional craftsman. From its inception, the brand has been characterized by its combination of leather with metal fittings and springs, and this wallet is a tri-fold type with an opening and closing mechanism resembling a toggle switch lever found in electrical devices.

Buyer Fukushima explains, "The exterior is made of lambskin, and the interior is made of firm cowhide, so it is less likely to lose its shape, and the hand-stitched (cross-stitched) finish is also a point of pride."

For those who prefer not to use cash, a small case is recommended!

For those who don't carry much cash and rely heavily on cashless payments, Fukushima buyers suggest "small cases." Each type has its own convenient features, so be sure to check them out!

L'arcobaleno Smart Double Key Case

Fukushima chose a multi-functional key case from the Italian brand L'arcobaleno that can store various types of keys. "What's convenient about this is that it has pockets for your driver's license and parking tickets, and you can remove the key ring with your house and bicycle keys attached. It also comes with a chain to prevent it from falling," says Fukushima.

Made from goat leather that becomes more comfortable with use, the green color is a new color that was released in July.

CAMILLE FOURNET Fragment Case

The fragment case from the French brand CAMILLE FOURNET is perfect for carrying lots of cards and just the bare minimum of change. "This brand is great at combining different materials, and the combination of cowhide and carefully selected alligator leather is particularly appealing," says Fukushima.

Upon picking it up, Fushinuki praised it, saying, "It's multi-functional and has a simple design, but the colors are nice, and it's great that I can put it in my shirt pocket and go out."

MAISON TAKUYA Coin Case

"French and Italian brands suit Fushinuki-san, who has a European look," said Fukushima, and the third item she selected was a coin case from MAISON TAKUYA , a French brand founded in 2008 that brings together various technological elements from Europe and Asia.

"It's a unique design where you fold a sheet of leather like origami and fasten it with a covered button to create a triangular pocket," says Fukushima.

Fushinuki is surprised, saying, "It's not sewn, is it?" and then admires it, saying, "Its simple appearance is appealing."

For Tashiro, who prefers to use cash when out and about, we recommend "The Wallet"!

Because Fukushima is the head of the Mitsukoshi Isetan Sauna Club and Tashiro is the CCO (Chief Comment Officer) of the same club, Fukushima knows that Tashiro is "someone who uses cash a lot," so he chose a classic, traditional wallet.

Flathority/Flasolity Bi-fold Compact Wallet

"Frasolity's wallet, which is the smallest possible bifold wallet that can hold banknotes, uses American Horween cordovan leather for the outer surface and Italian Buttero leather for the inner surface," explained buyer Fukushima. Tashiro, who is very knowledgeable about leather goods, also praised it, saying, "The leather is thick and of good quality, and the stitching is also excellent!"

ETTINGER Nubuck Tri-fold Wallet

British brand ETTINGER is famous for using bridle leather in its wallets, but this Isetan Men's exclusive model uses nubuck leather, which is unusual for a wallet. By buffing the nubuck, which naturally has a short pile, it becomes smooth to the touch, and the silver snap stands out beautifully.

Tashiro stroked the nubuck leather and said, "It feels velvety to the touch, and it develops a nice sheen as you use it."

Crevaleathco long wallet

Crevaleathco is a brand created by leather craftsman Yuya Nishimori, who has a workshop in Nagano. Fukushima chose a round-zip long wallet. "Nishimori, who is also known as a magician of materials and colors, makes wallets that are handmade by him, even doing the leatherwork himself, and they are very popular," says Fukushima. "This is a must-have for Tashiro, who has lots of point cards and coupon books," he recommends.

Upon picking it up, Tashiro said, "I was surprised at how light it is for a long wallet. I'm currently using a small wallet, but this makes me want to go back to using one."

Are you ready? It's almost time for "It's Time to Runway"!

Tsuchiya Selected ED ROBERT JUDSON Tri-fold Wallet

Fushigi Select CAMILLE FOURNET Fragment Case

Tashiro Select Crevaleathco Long Wallet

Addictive? Click here if you're curious about the three's RUNNWAY!

Next time, we'll be discussing "How to choose leather shoes to match your casual clothes." Stay tuned!

►Watch the full video "How to Choose Adult Sunglasses to Elevate Your Masculine Charm" here!

*The information in this article is current as of July 19, 2024, the date the main video was released. Product information may be revised or changed without notice.


Text: Makoto Kajii

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