From Wednesday, July 24th to Tuesday, August 6th, Isetan Shinjuku Store, Men's Building B1F Bags and Main Building B1F Travel Bags will be holding the "ATHLEISURE LUGGAGE" promotion, featuring functional yet fashionable bags that embody the "athleisure style," a portmanteau of "athletic" and "leisure."
This time, we'll be focusing on three brands and introducing a wide variety of bags, from highly functional and user-friendly items to travel essentials and bags you'll want to take with you when heading to the sauna.
Why not take this opportunity to come and see our selection of bags perfect for your summer leisure activities in-store?

BRIEFING
Briefing

Since its founding in 1998, BRIEFING has consistently pursued "durable functional beauty" in its products. We have selected items that match the "athleisure style" from among BRIEFING's products and will be offering them for a limited time.
This promotion will focus on three collections: "MFC," which is themed around "supporting the lifestyles of people living in the city"; "AG," which reinterprets Briefing's DNA and expresses it with 920DROBIC nylon; and "URBAN GYM," which is based on the concept of urban sports style for people who enjoy sports after work or on weekends.

MFC 2WAY PACK WR 38,500 yen

BS BOX SHOULDER M AG 24,200 yen

URBAN GYM PACK M WR 24,200 yen

SAUNA BOY × OUTDOOR PRODUCTS
Sauna Boy x Outdoor Products

Introducing a collaboration collection between SAUNABOY, an anonymous creative group that delivers items perfect for saunas and public baths, and OUTDOOR PRODUCTS, which was born in Los Angeles on the West Coast of the United States in 1973 with the concept of "PACK FOR LIFE."
For this product, the main fabric is made of a material that can withstand some moisture. The interior lining is a "sauna-style" blue, reminiscent of a cold bath. The logo is also a special edition created specifically for this collaboration.
The collection includes four models of bags, including the iconic roll-up duffel Boston bag and a 2-way drawstring bag, all available in three colors: black, khaki, and gray.
This collection also includes a laundry drawstring bag and two mini pouches (with neck straps) in sizes perfect for carrying your smartphone or coins for hands-free outings.

Roll Boston bag 10,890 yen

Mini Roll Boston Bag 8,690 yen

2-way drawstring bag 9,350 yen

Drawstring shoulder bag 9,130 yen

Each item comes with a mini pouch (with neck strap).

Pelican Products
Pelican Products

Pelican Products, founded in Torrance, California in 1976, has gained immense popularity among the US military and professional photographers for its high-quality products. Now, Pelican Aircases, featuring an interior specifically designed for the Japanese market, are making their debut as the Japan-exclusive Safari series. Pelican Aircases are groundbreaking products that achieve a 40% weight reduction compared to conventional protector cases without compromising on durability.
In this promotion, we will be releasing a new product that adapts the Pelican Air Case, which has long been recognized and trusted as professional-grade/high-spec gear, for daily use, featuring an improved interior. Furthermore, we will also be releasing a new backpack-style product with an attached back panel.

1535Air,WL/NF,PB (Carry-on suitcase) 88,000 yen
Colors: silver, black, yellow, orange

1595Air,WL/NF,PB (Carry-on suitcase) 110,000 yen
Color: black

1615Air,WL/NF,PB (Carry-on suitcase) 132,000 yen
Colors: silver, black, yellow, orange

1485AirNF,WL/NF,PB (Backpack) 75,900 yen
Colors: silver, black, yellow, orange

1485AirNF,WL/NF,PB (Attache Case) 60,500 yen
Colors: silver, black, yellow, orange