■ Noritaka Tatehana
By combining culturally valuable elements from ancient Japan with modern influences, Tatehana presents a new perspective and worldview. He maintains a broad overview while thoroughly exploring the details, which is expressed in works meticulously crafted by skilled artisans. Reconsidering history, the unique aesthetics, culture, and philosophy nurtured within it, Tatehana's works, which demonstrate possibilities for the future, are highly acclaimed worldwide. His representative works, such as " " which was inspired by the high geta sandals worn by courtesans, are held in collections such as the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London.

Born in Tokyo in 1985, she currently works from Tokyo. She graduated from the Department of Textile Design, Faculty of Fine Arts, Tokyo University of the Arts in 2010. Her solo exhibitions include "Distance" (Yamaguchi Prefectural Hagi Museum of Art/Urakami Memorial Hall, 2023), "Wako Zekka" (touring four venues including Panasonic Shiodome Museum, 2020-22), "NORITAKA TATEHANA: Refashioning Beauty" (Portland Japanese Garden, 2019), "It's always the others who die" (POLA Museum Annex, Tokyo, 2019), "The Aesthetics of Magical Power" (Taro Okamoto Memorial Museum, Tokyo, 2016), "Image Maker Exhibition" (21_21 DESIGN SIGHT, Tokyo, 2014), and "Future Beauty" (international touring including Museum of Contemporary Art Tokyo, 2012). In addition, she has presented her work in various parts of the world, including New York, Paris, and Belgium. They engage in a wide range of activities, including holding a Bunraku performance at the Cartier Foundation for Contemporary Art in Paris in March 2016.

■Takuro Kuwata
Takuro Kuwata continues to present expressions that transcend the boundaries of ceramics, unlike anything seen before, and has held exhibitions around the world, including in New York, Brussels, and London. Kuwata's new visual language, which creatively expresses traditional ceramic techniques such as "Umebanahi" and "Ishibaku," has gained high acclaim worldwide. At its core is a traditional expression born in the Mino region where Kuwata has his studio, and is a unique Japanese aesthetic of ceramics that finds beauty in "wabi-sabi," nature, and imperfection, which has been passed down through generations alongside the tea ceremony culture since the Azuchi-Momoyama period. Kuwata translates this expression into the modern age, and by continuing to engage in dialogue with place, history, nature, and the times, he fuses tradition and contemporaryity, and at times stimulates and challenges each other, creating unparalleled original works.

Born in Hiroshima Prefecture in 1981. After graduating from Kyoto Saga University of Arts Junior College in 2001, she studied under ceramic artist Susumu Zaiman in 2002, completed her studies at the Tajimi City Ceramic Design Institute in 2007, and currently works in Tajimi City, Gifu Prefecture. She has held exhibitions around the world, including in New York, Brussels, and London. In 2018, she received a special award at the LOEWE Craft Prize 2018. Her works are held in public collections around the world, including the Lebel Collection, Palm Springs Art Museum, 21st Century Museum of Contemporary Art, Kanazawa, University of Michigan Art Museum, and Art Institute of Chicago.

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"Ku," created by contemporary artist Takuro Kuwata, is a collection of crafts, each piece individually produced in his workshop in Tajimi City, Gifu Prefecture, one of Japan's leading pottery towns. Utilizing Japan's advanced mass production techniques, he pursues the appeal of tableware meant to be incorporated into daily life and explores new design possibilities.

■What is SI (Store Identity)?
This is the welcoming space for the Isetan Shinjuku Store, Men's Building , which was reborn in March 2019 with the new statement "As a man, and As a human." Artworks are displayed in cubic spaces called SI (Store Identity) located on the 1st, 2nd, 4th, and 6th floors of Isetan Shinjuku Store, Men's Building , according to themes set for each season and period.