2024.04.17 update

Paul & Joe introduces cute cat-themed underwear and socks with French-inspired designs!

04.24 Wed -04.30 Tue
Isetan Shinjuku Men's Building B1F Underwear, socks, and nightwear

PAUL & JOE, the French fashion brand that brings accessible luxury to people's everyday lives, will be holding a limited-time promotion from Wednesday, April 24th to Tuesday, April 30th Isetan Shinjuku Store, Men's Building 1st basement floor, underwear, socks, and nightwear section. Men's underwear and socks featuring iconic cat motifs and French-themed designs will be available.

►View Paul & Joe products at the Mitsukoshi Isetan Online Store

Paul & Joe is known for its playful designs that make you want to pick them up naturally. Featuring the brand's iconic cats, "Nounette and Gypsy," as well as designs that reflect the brand's worldview, the collection offers a wide range of pop and cute underwear and socks that will brighten your mood just by wearing them. Furthermore, this promotion will introduce a new line of men's underwear with a "France" theme.

Here's a look at some of the items in our lineup!


Boxer shorts: 4,180 yen each
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This design features Gypsy, the brand's iconic cat with long, pure white fur, and a fluffy cloud motif. The gentle pastel colors also reflect the brand's playful spirit. It comes in a stylish tin case.

Boxer shorts: 3,630 yen each
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This eye-catching design features Gypsy, the brand's iconic cat with long, pure white fur. Her irresistibly adorable expression will appeal to the playful side of adults.

Boxer shorts: 3,630 yen each
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Featuring various dinosaur motifs, this design appeals to the playful side of adults. The multi-color design enhances the pop aesthetic, making it a piece that allows you to enjoy the brand's unique worldview.

Boxer shorts: 3,630 yen each
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The design features Nounette, the brand's iconic cat, wearing a beret and scarf, along with an Eiffel Tower motif. Her adorable expression and big, round eyes are particularly striking. The waistband edge is adorned with tricolor accents, further enhancing its Parisian flair.

Boxer shorts: 4,180 yen each
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This design combines a colorful floral pattern with adorable cat motifs. The subtly placed lip motif adds a playful touch. The closed-front knit boxer shorts offer a relaxed fit with minimal constriction.

Boxer shorts: 4,400 yen each
*Limited quantity

This limited-edition design features Nounette, the brand's iconic cat, wearing a beret and scarf, along with floral patterns and the Eiffel Tower motif. Her adorable expression and big, round eyes are particularly striking.

►View Paul & Joe products at the Mitsukoshi Isetan Online Store

Event Information
Paul & Joe Promotion
  • Event period: April 24th (Wed) - April 30th (Tue)
  • Location: Isetan Shinjuku Store, Men's Building B1F (Underwear, Socks, Nightwear)
Text: ISETAN MEN'S net

*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F, Underwear, Socks, and Nightwear. Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.