From Saturday, February 3rd to Tuesday, February 6th, a FOX UMBRELLAS order fair will be held at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence.

Fox Umbrellas is a world-renowned umbrella brand founded in London in 1868. Following the great success of their last order fair held in September at Isetan Shinjuku Store, Men's Building the first in about five years), they are now holding it again.

You can customize your order by freely combining the handle, umbrella fabric, and even the smallest details.

Order details

■Handle

Natural wood (Malacca, maple, Wanghi (bamboo), leather)
*Image is for illustrative purposes only. *Materials may vary from item to item.

Animal head *Image is for illustrative purposes only *The type of head available is yet to be determined

■How to make a reservation: Please contact the umbrella corner at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence via the main number (03-3352-1111).

■Delivery: Scheduled to be delivered sequentially from late July.

Here's a glimpse of the manufacturing process.

Since its founding, the company has maintained virtually unchanged, with skilled craftsmen meticulously handcrafting each and every item. The handles, made from various natural materials, are also processed by hand by these artisans.

Fox Umbrellas invented the world's first steel frame umbrella in the 19th century. Leveraging their experience in parachute production, Fox Umbrellas was also the first in the world to use nylon fabric for umbrella canopies. They are pioneers who laid the foundation for modern umbrellas.

A beautiful presence whether open or closed.

The balance of the curves when opened, the tension of the umbrella fabric, and the sound of raindrops being repelled all convey a sense of quality.

The slender silhouette and long ferrule evoke the look of a walking stick, and can be enjoyed even when the pen is closed.

This is an opportunity to order a high-quality, meticulously crafted umbrella tailored to your preferences.
We look forward to your visit.