2023 marks the 100th anniversary of the Great Kanto Earthquake (September 1, 1923). In response to the growing awareness of disaster prevention, Isetan Shinjuku Store, Men's Building B1F Bags will be hosting a "Phase-Free Bag" fair by ace. from August 23rd (Wed) to September 5th (Tue) ( * ).

Phase-free refers to the idea of using everyday items and services not only in daily life but also in emergencies. Most disaster preparedness supplies are stored away and only taken out and used in emergencies, but phase-free products are items that can be conveniently used in everyday life as well as being useful in times of need.
This time, we'll introduce two series from ace 's "Phase-Free Bag" line that are recommended for business use.

Float Business Backpack

The first item, the "Float Biz Backpack," is a business backpack that combines the expertise of three companies: ace , disaster prevention expert "Saibou," and marine safety equipment manufacturer "Toyo Bussan."
Because it has more buoyancy than the buoyancy aids specified by the Ministry of Land, Infrastructure, Transport and Tourism, it can be used as a business backpack in everyday life and transforms into a "floating backpack" in emergencies.

Because it uses the same cushioning material as life jackets, it protects your belongings, such as digital devices, from external impacts in normal circumstances, and provides buoyancy assistance in emergencies.
The design ensures a stable floating posture by holding it in front and securing it to your body with the chest belt, waist belt, and side belts. The interior fabric is a bright orange color, reminiscent of a life jacket, providing good visibility and making it easy to see inside even in dimly lit places.

Gadgetable PF

Next, we'll introduce the "Gadgetable PF," a series that transforms everyday features convenient for commuting into excellent tools for use when you're unable to get home.

It features an "expandable function" that allows you to widen the gusset width according to the amount of luggage, expanding the capacity. In addition, it uses a highly water-resistant "coated zipper" to protect your belongings from rain and water damage.

This reversible PC case, featuring both Vertect cloth and brushed material, can be used as a pillow or cushion in emergencies. Reflective elements are placed on the top of the case and the shoulder harness to enhance safety at night.
Furthermore, it is equipped with an organizer pouch for carrying valuables in emergencies, a translucent name card pocket for business cards and emergency contact information, and a whistle buckle that can be useful in emergencies.

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