Camper Lab opens its first pop-up store at Isetan Shinjuku Men's Building! They will be offering a pre-sale of their innovative new line "Tormenta," which is reminiscent of the Japanese boy band Arash
- 06.28 Wed -07.11 Tue
- Isetan Shinjuku Men's Building 2F Men's Creators
CAMPERLAB, the exclusive line from Spanish shoe brand CAMPER, will open its first pop-up store at Isetan Shinjuku Store, Men's Building 2F for a limited time from June 28th (Wed) to July 11th (Tue).
In addition to this season's flagship models, we will be offering a pre-release of the innovative new line "TORMENTA," which is scheduled for a global launch.
Camper Lab's collection was revamped in 2019 under the new creative director, Achilles Ion Gabriel. Reflecting the traditions and spirit of Mallorca, Spain, the brand's birthplace, the collection expresses an aesthetic contradiction by simultaneously pursuing the contrasting elements of "surreal beauty" and "a sense of humor," resulting in shoes that shine with an original and edgy sensibility.
This pop-up store, making its debut at Isetan Shinjuku Store, Men's Building , will offer a diverse collection of eight lines, from the brand's signature line to new 2023 releases. These include the pre-release of the latest sneakers "TORMENTA," created with consideration for the natural environment; the "1978" line, which fuses classic and modern styles; the "TRAKTORI" line of clogs and boots with a voluminous look; the comfortable "BRUTUS SANDAL"; and the "TOSSU" sneakers, which utilize new technologies.
TORMENTA / Tormenta
Introducing the innovative sneaker line "TORMENTA" this season. Inspired by running shoes, this shoe is named "Tormenta," after the Spanish word for "storm." The dynamic lines of the outsole boldly wrap around the upper, creating a unified look that evokes the ever-changing, stormy sky.
We use only natural and environmentally friendly materials. The upper is made from plant-derived Sorona® fiber, mushroom-derived Hyphalite™, and 100% plant-derived and plastic-free Milam®. In addition, the lining is made from FSC-certified bamboo fiber, the insole is made from sugarcane-derived EVA, the insole is a recycled OrthoLite® footbed, and the laces are made from Tencel® lyocell.
For its debut season, "Tormenta" comes in four colors featuring contrasting combinations such as electric blue and aqua, all of which will be available exclusively at pop-up stores.
TORMENTA 64,900 yen Pre-release at Isetan Shinjuku Store, Men's Building POPUP STORE.
1978
The "1978" features a classic 70s-inspired design, a durable construction, and a voluminous last.
Featuring a 100% rubber outsole (including recycled rubber), a premium leather upper, and a removable OrthoLite® insole, these shoes offer superior cushioning and comfortable wear.
1978 44,000 yen
Left: 1978 46,200 yen
Right: 1978 46,200 yen
1978 47,300 yen
TRAKTORI/Traktori
"TRAKTORI" is a familiar series from Camper Lab, featuring an edgy design. Compared to last season, the foxing has been made thicker and a ribbed stripe pattern has been adopted to increase the sense of volume. The rubber outsole, made using the vulcanized method, has a voluminous, textured surface that enhances protection and keeps your feet secure.
TRAKTORI 52,800 yen
TRAKTORI 48,400 yen
BRUTUS
The Camper Lab version of "BRUTUS SANDAL" has arrived. Featuring a minimalist design with a twist and an ergonomically designed last, it offers exceptional comfort.
BRUTUS 40,700 yen
TOSSU
"TOSSU" means "slipper" in an old Finnish rural dialect. These shoes are Camper Lab's new sneakers equipped with advanced technology. Inspired by classic sneakers of the 90s, the "TOSSU" features a structure in which Sorona®, an innovative plant-derived fiber, is knitted into a 3D sock shape and covered with a direct-bonded outsole. This reduces unnecessary waste and eliminates the use of adhesives, thus reducing carbon emissions in distribution. The outsole, which combines PU and TPU, is sturdy and has excellent grip, and the central TPU is designed to suppress twisting while walking.
TOSSU GREEN/PINK 46,200 yen・WHITE/BLACK 49,500 yen
CAMPERLAB
Camper Lab is Camper 's exclusive line, launched in 2015.
We offer a lineup of high-end products that combine cutting-edge technology with innovative design.
Creative Director: Achilles Ion Gabriel
Finnish-born Achilles Ion Gabriel has worked for numerous designer brands, including top fashion houses, and launched his own brand, ION, in 2012. Since 2019, he has served as the creative director of Camper Lab. His 2020 collection, featuring original and delicate designs, garnered attention both domestically and internationally. He currently also leads his main brand, Camper .
- Event period: June 28th (Wed) - July 11th (Tue)
- Venue: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators Promotion Space
Text: ISETAN MEN'S net
*All prices include tax.
*The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Mitsukoshi Isetan Remote Shopping is available here
inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators
Phone 03-3352-1111 Main representative
