VULCANIZE LONDON, a select shop considered a mecca for British brands, from brands favored by the British Royal Family to the latest trends, will open a pop-up store called "VULCANIZE LONDON @ THE PLAYHOUSE" Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage , for a limited time from August 2nd (Wed) to August 15th (Tue).

What is "Vulcanize London @ The Playhouse"?

Vulcanize London, a select shop that used to have a store in Aoyama, was reborn in October 2020 as Vulcanize London @ The Playhouse, a select shop that serves as a hub for British goods and experiences, with the name meaning "theater."

A collection of British brands that you can only find at this pop-up store!

This time, a wide array of British brands will be featured, including SMYTHSON and FOX UMBRELLAS , brands favored by the British Royal Family, as well as HACKETT LONDON, which offers a modern gentleman's wardrobe, and SWAINE LONDON, a newly revamped luxury leather brand.

A packed schedule of events where you can experience present-day Britain.

Furthermore, we will be hosting an event where you can order a British-style umbrella, as well as a tea class by the popular cultural event "Vulcanize Academy." Don't miss this valuable opportunity to experience contemporary Britain through a variety of events.

Traveling Vulcanize Academy: "Modern British Tea"

■Event Overview Instructor: Masumi Hayashihara (Tea Consultant)

Dates and Times: August 4th (Fri) 1:00 PM, August 5th (Sat) 11:00 AM, August 5th (Sat) 2:00 PM

Capacity: 5 people per session

Event fee: ¥6,600

Estimated time: Approximately 1 hour

Venue: Isetan Shinjuku Store, Men's Building 8th Floor, next to Isetan Men's Residence LIZIKE

Contents: A tea class where you can learn about the world's tea-producing regions and the basics (includes tasting of 4 types of tea).

How to make a reservation: You can make a reservation by phone or through the Mitsukoshi Isetan remote shopping app.

*Download the Mitsukoshi Isetan remote shopping app here

Fox Umbrellas Bespoke Order Event

Fox Umbrellas, the British umbrella brand favored by the British Royal Family and the Japanese Imperial Family, is holding a bespoke order event. We will customize your umbrella to your specifications, taking into account your preferences from over 50 types of handles, fabrics, and parts.
We are accepting reservations in advance for this event. Those with reservations will be given priority.

■Order Details Handles: Over 50 types for men's long umbrellas, over 30 types for women's long umbrellas, over 10 types for telescopic (folding) umbrellas Umbrella fabric: Over 50 types Price:
Men's long umbrellas from 40,150 yen
Women's long umbrellas from 42,900 yen
Telescopic (folding) umbrella: 26,400 yen ~
Delivery: Available from approximately 5 months later

■Event Overview

Event period: August 2nd (Wed) - August 15th (Tue)

Event times (each day):
10:30 AM, 11:30 AM
12:30 PM, 1:30 PM, 2:30 PM, 3:30 PM, 4:30 PM, 5:30 PM, 6:30 PM

Number of participants: One person per session

Estimated time: Approximately 1 hour

Venue: Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage

Reservation location: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

How to make a reservation: You can make a reservation by phone or through the Mitsukoshi Isetan remote shopping app. Please let us know your preferred date and time.

*Download the Mitsukoshi Isetan remote shopping app here

SMYTHSON Stamping Service

At the flagship store in London, artisans who have upheld SMYTHSON 's craftsmanship meticulously apply the stamping (foil stamping) to each piece.

In this promotion, master craftsmen who have acquired expert skills in the home country will use the same stamping machines to provide the same special service as in the home country.

*At our stores, when you purchase eligible SMYTHSON products, we offer "initial stamping," where you can have your preferred alphabet letters engraved, and "motif stamping," where you can have your preferred motif (picture) engraved.

■Engraving Service Overview One motif: 2,200 yen
One or two letters of the alphabet: 2,200 yen (tax included)
* Available in black, silver, and gold. * Some items may not be engravingable.
*Please note that if we are unable to provide your order on the same day due to high demand, it may be delayed until one week later.

Text: ISETAN MEN'S net

＊All prices include tax.

＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Some errors were found in the text and images, and have now been corrected. July 31, 2023

* Click here for Mitsukoshi Isetan remote shopping

inquiry

Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

Phone 03-3352-1111 Main representative

For inquiries via email, please click here.