A pop-up store by MFC STORE, a select shop based on the concept of offering things they like and want to wear, and EXAMPLE, which proposes items that can serve as a "guideline" no matter what style they are combined with, will open from Wednesday, February 8th to Tuesday, February 21st at Isetan Shinjuku Store, Men's Building 1st floor promotion area.

►Product Lineup

► February 11th (Sat/Holiday): Invitation to an event featuring Kai Asakura at Isetan Shinjuku Store, Men's Building

►View MFC STORE products at Mitsukoshi Isetan Online Store

For this event, MFC STORE is collaborating for the first time with EN MER SPORTS, a brand directed by Kai Asakura, one of Japan's leading mixed martial artists. They will be releasing items that can be worn as a set and are suitable for everyday wear, and there are also plans to hold an event where designer Kai Asakura will make an appearance at the store during the event period.

Furthermore, collaboration items with over print will also be released. Crewneck sweatshirts and hoodies featuring illustrations by popular illustrators Koto Tsumi and ZERO ZERO HERO will be available. The brand's first kids' items will also be released, making it possible for parents and children to wear matching outfits.

EXAMPLE will also release seven collaboration items with ARTCHENY, a brand that blends classic specifications with modern silhouettes. From the special graphics created specifically for this collaboration by digital artist Sora Aota/K2, who is in charge of ARTCHENY's graphics, to the collaboration logo, these items are special pieces filled with attention to detail, from the materials to the accessories.

►Invitation to an event featuring Kai Asakura at Isetan Shinjuku Store, Men's Building on February 11th (Saturday/Holiday)

EN MER SPORTS × MFC STORE

While simple in design, the embroidered collaboration logo on the chest adds a nice accent. It can also be worn as a set with the sweatpants from the same series.

These sweatpants feature an embroidered collaboration logo. They can be worn on their own, or styled as a set with the crewneck sweatshirt or zip-up hoodie from the same series.

This zip-up hoodie features an embroidered collaboration logo and EN MER SPORTS' concept, "SON OF THE WEARTH." Its versatile design allows for different looks depending on whether the zipper is open or closed, and the inner layer worn with it. It can also be worn as a set with the matching sweatpants from the same series.

over print × masking × MFC STORE

Overprint, a cutting-edge apparel brand launched in 2019 with the concept of "50% retro 50% street," has collaborated with MFC STORE. The graphic of a girl designed by popular illustrator Koto Tsumi, who works under the catchphrase "Oh, I can only draw girls. I can only draw wonderful people," is boldly printed in Overprint's signature style. Kids sizes range from 110cm to 150cm.

This hoodie features a graphic of a girl designed by popular Instagram illustrator ZERO ZERO HERO as a back print. A gothic-style collaboration logo is featured on both the front and back. Kids sizes range from 110cm to 150cm.

ARTCHENY × EXAMPLE

This collaboration between ARTCHENY, a brand that blends classic specifications with modern silhouettes, and EXAMPLE is a key feature. Digital artist Sora Aota/K2 created EXAMPLE's "round logo" specifically for this collaboration, and a positive message is incorporated using chain stitching. The fabric is made from extra-long staple Suvin cotton, resulting in a smooth feel and natural sheen.

This button-down shirt is made from 100% GIZA cotton and features artwork inspired by "HERO" drawn by SoraAota/K2, along with EXAMPLE's "round logo." With attention to detail such as side pockets and gathered cuffs, it's a piece that fits perfectly into street style.

►View MFC STORE products at Mitsukoshi Isetan Online Store

Text: ISETAN MEN'S net