From April 12th (Wed) to April 25th (Tue), Loro Piana “The Iconic White Sole” shoe pop-up store will be held at The Stage on the 1st floor Isetan Shinjuku Store, Men's Building . A special edition featuring official brand ambassador Hyun Bin, a South Korean actor, will be available.

Founded in 1924 as a textile manufacturer, Loro Piana has pursued high-quality materials for six generations since the early 19th century. Since then, adhering to an uncompromising commitment to quality, they have offered a refined lifestyle through elegant and timeless clothing, shoes, and leather goods created with exceptional Italian craftsmanship.

Since 2021, Hyun Bin has served as the official brand ambassador. Known for his active participation in social activities such as humanitarian and environmental issues, he shares Loro Piana 's values and embodies the spirit of the maison.
A special edition featuring Hyun Bin will be available at this pop-up event. Based on Loro Piana 's iconic white-soled shoes and caps, the collection features colors inspired by the four seasons and a beech tree emblem, which is the logo's motif and embodies Hyun Bin's love for the natural environment.

"Hyun Bin Edition Summer Walk Moccasins"
149,600 yen

Inspired by deck shoes, Loro Piana 's white-soled shoes are handcrafted by skilled artisans, allowing you to feel the superior quality and craftsmanship firsthand. This special edition, which Hyun Bin personally visited the Italian factory for discussions, features a two-tone design and beech tree motifs as accents.

This collection also features men's baseball caps in the same color scheme as the white-soled shoes. With a special Storm System® treatment, these sporty caps offer excellent functionality, protecting you from the sun and rain, and are easy to carry. They'll be a versatile accent piece for any casual outfit. A special edition version in cotton-linen material is also available.

Text: ISETAN MEN'S net