The FIFA World Cup Qatar 2022™ is finally upon us. HUBLOT, the Swiss luxury watch brand serving as the official timekeeper, will be holding a pop-up event, "HUBLOT LOVES FOOTBALL," at The Stage on the 1st floor of the Isetan Shinjuku Main Building from November 23rd (Wednesday, public holiday) to November 29th (Tuesday). The event will feature rare collections, including a limited-edition model for the Japanese national team for the FIFA World Cup 2022™, as well as special gifts for those who make a purchase at the venue.

Under its brand concept of "The Art of Fusion" (the fusion of different materials and ideas), Hublot has forged a wide range of partnerships with the worlds of sports and art. Since 2011, it has served as the official timekeeper of the FIFA World Cup™, and this year, under the campaign "HUBLOT LOVES FOOTBALL," it is releasing limited edition models and original designs.

The "Big Bang e Blue Victory," unveiled this time, is the latest official watch provided by Hublot to the Japanese national team. This connected watch, equipped with the latest processor, is a timepiece featuring a blue color inspired by the team's color, "SAMURAI BLUE."

While being a smartwatch, it inherits the design of Hublot's mechanical watch, the "Big Bang," combining a 44mm blue ceramic case with a calfskin and rubber strap—a first for the "Big Bang e" collection—to achieve a design that balances luxury and sportiness.

Instead of Movement, it uses the latest Wear OS by Google™ (Wear OS 3) and comes pre-programmed with the Strava app, the world's largest sports community with over 100 million athletes in 195 countries, enabling users to record and analyze performance in over 30 sports, including running, cycling, swimming, and soccer.

Furthermore, this year's "The Stage" will also feature the new Hublot x Berluti collaboration model, which garnered significant attention last year. The new model combines Hublot's iconic "Big Bang Unico" with Berluti 's iconic Scritto Venezia leather, and features a new "white-gray" color scheme. The result is a noble yet bold design.

The venue also features illustrations of the Japanese national soccer team by globally popular illustrator Dai Tamura, as well as limited-edition soccer balls designed by fashion designer Mila Mikati and players and coaches who are Hublot ambassadors and icons of the soccer world.
In addition, we will be setting up a message board for the Japanese national team and a photo booth where you can take pictures holding up the referee board actually used in official matches. We hope you will come visit our store to help build excitement for the "FIFA World Cup Qatar 2022™".

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