TAG Heuer, known for its avant-garde watchmaking and deep ties to motor racing, will be hosting the TAG Heuer Concept Studio at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, October 12th to Tuesday, October 18th.
The venue will feature sales of new limited-edition products, pre-orders, and displays of valuable archive pieces. You can also see various other collections, including the archive collection of the TAG Heuer Monaco, an iconic square-cased automatic chronograph that is popular with modern collectors.

Furthermore, the limited edition model, which will be announced worldwide on Thursday, October 13th, will be unveiled exclusively at The Stage for three days from Friday, October 14th to Sunday, October 16th, and pre-orders will be accepted.

Inspired by the heavy, imposing armor worn by ancient Japanese warriors and samurai, this special model, limited to 300 pieces in Japan, is finished in elegant black and rose gold. The 42mm case features a black sunray dial, where the rose gold-colored hour and minute hands, chronograph hands, and applied hour indices shine with exceptional brilliance.

In 2021, TAG Heuer and PORSCHE forged a global partnership celebrating their shared history and values, and have now unveiled a tribute model to the "911 Carrera RS 2.7," one of Porsche's most iconic models, which will celebrate its 50th anniversary in 2022. Orders will be taken during the event.

This model is inspired by the design of Porsche's all-electric "Taycan" series. It features special specifications, such as the ability to display vehicle information directly on the watch face when linked to the car. The watch body and software are designed with the iconic Frozen Blue used in the electric vehicle "Taycan" as the base color, giving it a lightweight and sporty impression.

In addition to timepieces featuring TAG Heuer's renowned automatic chronograph, the Calibre Heuer 02 movement, a full range of popular timepieces, including connected watches, will also be available. Take this opportunity to experience the world of the brand in-store, where new and limited edition items will be on display.

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