GRAND SEIKO, Japan's leading luxury watch brand, is hosting the Grand Seiko Evolution of Grand Seiko exhibition, a space that recreates the brand's worldview in a modern and emotional way. From July 13th (Wed) to July 19th (Tue), at The Stage on the 1st floor of the Isetan Shinjuku Main Building, new models from the "Evolution 9 Collection," which has established a new design grammar, as well as the 2022 new models of the Isetan Shinjuku Limited Edition, which have been well-received every year, will be on display.

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What is the new design grammar, "Evolution 9 Style"?

Grand Seiko collections have always employed a design grammar called "Seiko Style," which was researched and developed to create "brilliantly shining watches." This structure, which primarily uses flat surfaces and minimizes the use of three-dimensional curves, allows for the perception of light and shadow, and the countless gradations in between, and has long been recognized as an icon of the brand.

Building upon the "Seiko Style," the newly born "Evolution 9 Style" was created. The "Evolution 9 Style," which pursues ease of use and beauty as a wristwatch, condenses three main elements. These are: "Evolution of Aesthetics," which inherits the Japanese aesthetic sense of coexistence of light and shadow, which is the core of the "Seiko Style," and embodies the "subtle brightness and subtle darkness" that lies between light and shadow; "Evolution of Visibility," created by making the hands and indices more distinct than ever before; and "Evolution of Wearability," which lowers the center of gravity of the watch case and increases stability.

The "SLGA009" is a new 2022 model from the Evolution 9 collection, featuring a dial inspired by a birch forest. The case, with its harmonious blend of distortion-free mirror polishing and brushed finishes achieved through Zaratsu polishing, and the bold, powerful hour hand and slender, elongated minute hand, reflect a new design language. The movement is equipped with the latest Spring Drive Caliber 9RA2, which provides approximately 5 days of power reserve, significantly improving its practicality.

"ISETAN SHINJUKU LIMITED 2022" makes an early appearance!

The Grand Seiko Evolution of Grand Seiko exhibition, which begins on Wednesday, July 13th, will offer a limited-time pre-order period for the Grand Seiko "ISETAN SHINJUKU LIMITED 2022," scheduled for release in November 2022.

This year's limited edition model is a GMT model from the Elegance Collection, featuring a dial that omits the beautiful vertical lines characteristic of the dial, and depicts the night sky of Shinjuku in blue-gray.

The 2022 model features an elegant blue-gray dial with a gold brand logo and GMT hand. While last year's model used quartz, this year's version features a more sophisticated mechanical movement. The polished movement is visible through the see-through case back, which is adorned with the brand emblem, providing the joy of owning a mechanical wristwatch.

While the luxury watch industry thrives primarily in Switzerland, Grand Seiko, a leading Japanese brand, continues to gain global acclaim for both its precision and design. This event, showcasing the brand's new design language, "Evolution 9 Style," is designed to be enjoyed not only by watch enthusiasts but also by a wide range of people, highlighting Japan's world-class technological prowess. We invite you to experience Grand Seiko's craftsmanship firsthand at our store.

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