Isetan Shinjuku is hosting a limited-time project called "Prada Gallery" until December 31st (Friday), the last day of business for the year. Here, they are releasing the 2022 Autumn/Winter collection faster than anywhere else in the world. Starting with a pop-up store on the 1st floor Isetan Shinjuku Store, Men's Building The Stage, they have taken over almost all of the show windows, including those in the main building. Furthermore, from December 22nd (Wednesday), a store with the same concept will open on the 1st floor of The Stage in the main building, so you won't want to miss it!

An unprecedented project that is one year ahead of the curve.

Miuccia Prada and Raf Simons—two extraordinary creators who have miraculously met and now serve as co-creative directors PRADA —presented their latest Spring/Summer 2022 collection online in a digital runway show filmed on the Italian island of Sardinia. While everyone is eagerly awaiting delivery, it turns out that items from the next season, Autumn/Winter 2022, are already available at a pop-up store currently being held at Isetan Shinjuku Store, Men's Building, 1st Floor, The Stage .

This project, called "Prada Gallery," offers not only the latest items from the Spring/Summer 2022 collection but also items from the following season. As clearly stated in the venue and shop windows as "PRADA for ISETAN," PRADA has decided to launch this collection exclusively for Isetan Shinjuku, making it an unprecedented and sensational undertaking.

The cutting edge of "today's" trends overlap with campaigns from the 1990s.

The theme of "Prada Gallery" is inspired by the campaign visuals of the 1990s, a decade in which the brand, with over 100 years of history, established its position as a trendsetter in the fashion world. The shop window recreates the window display from the "Feltro" campaign launched in 1998. Soft felt displays are framed like pictures on a backlit white wall, and monochrome model shots with a strong '90s feel, specially shot for this event, are projected onto it. The design inside the pop-up store is also unified with the same code, creating a modern and minimalist space with walls reminiscent of the billboards from the campaign visuals, a white and silver checkered floor, and a white neon sign of the triangle logo.

While some bags and small leather goods are already available at some PRADA boutiques, the store is filled with special and exclusive items. As for ready-to-wear, most of it is being sold in advance. And for good reason, as most of the ready-to-wear items are for the season after next, that is, the Fall/Winter 2022 season. This shows PRADA 's extraordinary commitment to this project.

A place where you can encounter the future of PRADA , a once-in-a-lifetime experience.

The latest addition to the Prada Re-Nylon collection, which updates PRADA 's signature nylon material with environmentally conscious, circular ECONYL®, is a must-see. The iconic Prada Triangle bag features the familiar triangle logo. There are countless other must-see items, such as hats that combine the features of a cap and a bucket hat. Another appeal of the Prada Gallery is the abundance of items in navy, Prada's signature color. Some items are available in limited edition blue (navy) and can only be found here.




As this is a special project from a popular brand, some items are already sold out. However, the opportunity to get your hands on highly insulating autumn/winter clothing that you'll want to wear "now," about a year from now, is something that may never come again. That alone makes it worth checking out. You can also enjoy the thrill of being at the forefront of fashion by "wearing next year's new arrivals this year." Or, if you're looking for a special item that would make a great gift or a treat for yourself for the upcoming holiday season, then this is definitely an event you'll regret not checking out.

► View PRADA products at "ISETAN MITSUKOSHI LUXURY"

Text: Junya Hasegawa (america)

＊All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.
*Due to this being an imported product, there may be delays in delivery.

For inquiries, please contact Isetan Shinjuku Store, Men's Building 3rd Floor, Men's Designers Section, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.