EVENT
2021.03.01 update

Bring art into your everyday life! Pop-up event by painter Yohei Sugita and Rivola.

03.03 Wed -03.16 Tue
Isetan Shinjuku Men's Building 1F Dress shirts and ties

From March 3rd (Wed) to March 16th (Tue), the dress shirt and tie section on the 1st floor Isetan Shinjuku Store, Men's Building will host a pop-up event titled "Feel Art in Everyday Life," featuring artist Yohei Sugita and RIVORA. During the event, in addition to selling T-shirts and limited-edition items created through the collaboration between the two, there will also be an exhibition of new works by Mr. Sugita.

►【Interview】"Adding Color to Everyday Life": Contemporary Artist Yohei Sugita Discusses His First Fashion x Art Collaboration

View Yohei Sugita x RIVOLA products at the Mitsukoshi Isetan Online Store.

T-shirt "Blue Dress" 16,500 yen
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Let's experience art in our daily lives.

Sharing our thoughts, respecting one another, and finding light and color in everyday life no matter the circumstances—that's how we want to live a rich life. Especially now, we wanted to create a space where we could cherish and share humor, and that's how this pop-up event came about.

For this project, painter Yohei Sugita and Rivola, a brand popular among fashion enthusiasts for its commitment to high-quality materials and meticulous details, have collaborated to create "art T-shirts that blend seamlessly into everyday life." These T-shirts will be unveiled at Isetan Shinjuku Store, Men's Building 1st floor, and some items will also be available for purchase at the Mitsukoshi Isetan online store.


T-shirt "Butterfly" 16,500 yen
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T-shirt "HUMOR" 16,500 yen
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T-shirt "Eyes" 16,500 yen
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The T-shirts feature artwork by Mr. Sugita, created using a rubber printing technique that captures the colors and textures of the paint. The artwork was carefully selected, with attention paid to its size to ensure it's easy to incorporate into various outfits.

The designs come in five variations: "Blue Dress," "Yellow Dress" (*1), "Butterfly," "HUMOR," and "Eyes." Each dress features a special finish with Sugita's signature embroidered on the cuff.

*1: The "Yellow Dress" is only available for pre-order at the store.

A special edition limited to 10 pieces will also be available!


©Tatsuya Ozawa


Additionally, during the event, we will have a limited edition of 10 "Eyes" T-shirts (*2) available as a pop-up exclusive item, each one hand-painted by Mr. Sugita himself. Each one will be a unique and special piece, making them a must-have for fans. Mr. Yohei Sugita is also scheduled to visit on Saturday, March 6th, so please look forward to that as well.

*2: The specialty item is only available in size M, and the price is 38,500 yen .

View Yohei Sugita x RIVOLA products at the Mitsukoshi Isetan online store.



 ©Tatsuya Ozawa

Yohei Sugita

Painter. Born in Mie Prefecture in 1983. Graduated from Musashino Art University, Department of Oil Painting. Known as one of the most difficult artists in Japan to obtain, she participated in Amazon Prime Video's "The Bachelorette Japan," a gender-reversed version of "The Bachelor Japan." Her activities in various media were recognized, and she was selected as one of Weekly SPA's "100 People Changing Japan in 2021."
►【Interview】"Adding Color to Everyday Life": Contemporary Artist Yohei Sugita Discusses His First Fashion x Art Collaboration
Event Information
Yohei Sugita x Rivola Pop-up: "Experience Art in Everyday Life"
  • Event period: March 3rd (Wed) - March 16th (Tue)
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Dress Shirts & Ties
Yohei Sugita visited our store.

Text: ISETAN MEN'S net


＊All prices include tax.
*Please note that the event details may be changed or canceled without prior notice due to various circumstances.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.


For inquiries, please contact: Isetan Shinjuku Store, Men's Building 1st Floor, Dress Shirts & Ties, Tel: 03-3352-1111 (Main Number)
For inquiries via email, please click here.

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