Items inspired by the Spring/Summer 2021 women's collection, the first collaboration between Miuccia Prada and Raf Simons as co-creative directors, will be featured at Isetan Shinjuku Store, Men's Building 1st floor promotion. A wide range of graphic-embellished clothing, bags, shoes, and accessories will be available, along with numerous exclusive and pre-release items. The event runs from Wednesday, February 17th to Tuesday, March 2nd.

This limited-time pop-up store will feature items from the Spring/Summer 2021 men's collection, as well as the pre-release of a new backpack adorned with Peter de Potter's artwork. Additionally, iconic polka-dot tote bags, sneakers, pouches, and other items will be sold exclusively at Isetan Shinjuku Store .

View Prada product list




Furthermore, the pop-up venue is surrounded by lantern-like lightboxes that amplify the black and white imagery of Prada's latest men's look, and the floor, updated with glossy white and stainless steel tiles featuring Prada's iconic checkerboard pattern, creates a luxurious space.

Furthermore, a limited-time store will be held at The Stage on the 1st floor of the main building from Wednesday, February 10th to Tuesday, February 23rd, featuring a wide selection of new bags, accessories, and apparel from the Spring/Summer 2021 collection. The collection will also take over 11 display windows in the Isetan Shinjuku main building. The collection will also be available for purchase at the Mitsukoshi Isetan Luxury Online Store starting February 17th.

View Prada product list


▶︎Related Articles : Miuccia Prada and Raf Simons collaborate, creating a new world for Prada where rare talents resonate and merge.
- A limited-time Prada store, "Prada Symbols," has opened on the 1st floor of the main building, at The Stage.


Text: Mitsukoshi Isetan

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