With only a short time left in 2020, looking back on this past year, our lifestyles and values have changed significantly along with the changes in the world, and we have had many opportunities to think about what is truly necessary and important to us.

At Isetan Shinjuku Store, Men's Building , we've seen changes in what our customers have been buying over the past year. Focusing on the best-selling items (*), we'll announce three keywords derived from that. The buyers at Isetan Shinjuku Store, Men's Building will look back on the past year and introduce the items that sold well!

Looking back with three keywords: What sold at ISETAN MEN'S in 2020!

KEYWORD1 | "Time spent at home"

 

This year, the concepts of "time" and "place" have changed dramatically. With people spending more time in different places, and more attention paid to specific areas and moments within their homes, it's natural that demand for hand soaps, body washes, room fragrances, and similar products would increase. Furthermore, some men have incorporated concealer and other men's makeup products into their routines to improve their appearance during online meetings and remote work.

This year has been one in which we were forced to stay home, but I think it's wonderful that it has fostered a greater appreciation for the time we normally spend at home. It means that we now have more things to enjoy than ever before. I believe that items that enrich our lives and make us feel happier when the things we used to take for granted become more abundant will be needed by even more people in the future.

View the "Men's Cosmetics & Fragrances" product list at the Mitsukoshi Isetan Online Store.

KEYWORD2｜"Eco"

In line with the global effort to protect the environment (reduce plastic use) and the introduction of charges for plastic shopping bags, we at Isetan Shinjuku Store, Men's Building have received numerous requests from customers asking, "Do you have any eco-bags that men can carry and that don't look cheap?" In 2021, as eco-consciousness efforts continue to spread, we believe that the popularity of portable, compact bags will continue to grow for both men and women. It's a good idea to find bags that better suit your lifestyle and use them according to their purpose.

View the "Eco Bag" product list at the Mitsukoshi Isetan Online Store.

KEYWORD3｜"One Mile"

 

Changes in lifestyle have led to significant shifts in personal space activities, such as the rise of working from home or remotely, and the shift of meetings to online platforms. Within this context, the concept of "one-mile" travel—a relatively short distance—has become increasingly popular, not only in private life but also in work. This has resulted in a rise in people carrying only essentials like their phone, cards, and perhaps a small amount of change, or opting for wearable styles that combine convenience and fashion, rather than simply carrying things by hand. With various aspects of daily life fitting within a compact range of activity, the versatility of the "one-mile" style—choosing a bag to match one's daily styling, belongings, and schedule—is likely to continue expanding.


View the "Neck Wallet" product list at the Mitsukoshi Isetan Online Store.

View the "Sacoche/Shoulder Bag" product list at the Mitsukoshi Isetan online store.

Photo: Tatsuya Ozawa
Text: ISETAN MEN'S net