YOAK , a popular brand known for its versatile adult sneakers suitable for any occasion, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes from January 6th (Wed) to February 2nd (Tue)*. This will be a special opportunity to see the full lineup of their 2021 Spring/Summer collection all in one place.


For the Spring/Summer 2021 season, YOAK embraced the concept of "re-editing," evolving to a new stage by offering updated versions of popular models and mini-collections using new materials.

YOAK 's popular and top-of-the-line models, "STANLEY 2.0" and "LILY 2.0," have been updated with a more minimalist design. In addition to their functionality, featuring Vibram soles, the uppers are dyed from scratch to match the sole's color, resulting in elegant, single-tone sneakers.


Furthermore, the new "Cashmere Limited" mini-collection, which makes luxurious use of deerskin (deer leather), also known as the cashmere of leather, will feature a higher-end, more luxurious pair of shoes based on classic models.

In addition to these new collections, this pop-up will also feature leather shoes, which have been highly requested by customers at Isetan Shinjuku Store, Men's Building . We will be showcasing the classic "CHARLIE" as well as the new "HARVEY." We hope you'll find your perfect pair at this event, where you can see the entire new collection in one place.



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