NEWS
2020.12.31 update

The Drinking Club celebrates the New Year. Making its debut exclusively at the Mitsukoshi Isetan online store!


CLUB SAKENOMITAI/酒飲倶楽部 was started in 2017 by someone who was working as staff for an indie band and felt frustrated at not being able to drink alcohol at after-parties because they had to drive.
The brand, which has garnered attention through collaborations with some of Tokyo's leading select shops and sake brands, is now finally making its debut on the Mitsukoshi Isetan online store. A limited edition "Happy New Year Box" will be released on January 2nd, 2021 (Saturday).

*Sales are scheduled to begin around 10:00 AM on Saturday, January 2nd, 2021.
The display is scheduled to begin around 10:00 AM on Thursday, December 31st.

For this project, themed "An Adult Drinking Club," we specially created items that would be perfect as snacks to accompany drinks and evoke a festive New Year's mood. Thinking about what interesting project we could do at Mitsukoshi Isetan, we arrived at the idea of a new form of lucky bag, which led us to the "Happy New Year Box." It's not your typical lucky bag; all the graphics were created specifically for this project and incorporated into the products.


The Mitsukoshi Isetan online store is offering six types of limited-edition items: a "Happy New Year Box," a "Happy New Year T-shirt," a "Happy New Year Sweatshirt," a "Happy New Year Towel," a "Set of 4 Stickers (with a small envelope)," and a "Happy New Year Gold Card."


"CLUB SAKENOMITAI will continue to raise toasts between people in 2021," they messaged, and we hope you will keep an eye on what the future holds for this drinking club.

*Sales are scheduled to begin around 10:00 AM on Saturday, January 2nd, 2021.
The display is scheduled to begin around 10:00 AM on Thursday, December 31st.
Text: ISETAN MEN'S net

＊All prices include tax.
*This product will not be available for purchase in stores. Thank you for your understanding.
Notice Regarding Business Hours and Entry During the Year-End and New Year Holidays


For inquiries, please contact: Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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