The "Classic Zone" in the men's shoe section on the first basement floor of the Isetan Shinjuku Store, Men's Building , where popular domestic and international brands are gathered in one place, welcomed many customers again this year! Thank you for your continued patronage.

This time, we'll be presenting the top 10 best-selling shoes from our "Classic Zone" in a ranking format as part of "ISETAN MEN'S SHOES TOP30 @CLASSIC ZONE" (*). What were the most popular shoes of the year? What brands made the list? Whether you've visited Isetan Shinjuku Store, Men's Building or not, this is a must-see article that everyone can enjoy.

What kinds of shoes sold well in 2020? The brand manager for men's shoes Isetan Shinjuku Store, Men's Building explains the trends!

In 2020, two major trends emerged due to the COVID-19 pandemic. First, with sustainability becoming a hot topic these days, more people than usual purchased classic shoes from various brands that are reliable, stable, and can be worn for a long time. Second, with changes in people's lifestyles, the boundaries between work and private life are blurring, and there is a growing acceptance of greater diversity in styling. In the case of shoes, items that can be worn in various situations, are comfortable even when worn for long periods, and allow for individual expression were particularly popular among brands. Looking at the rankings we will introduce below, it is clear that what customers want has changed significantly compared to just a few years ago when so-called business shoes dominated the rankings.


Now, we'll finally announce the top 10 from "ISETAN MEN'S SHOES TOP30 @CLASSIC ZONE"! Along with that, we've asked the representatives of each brand to comment on the reasons why their shoes made the list so popular.

Announcing! The top 10 "ISETAN MEN'S SHOES CLASSIC 2020"

1st place: PARABOOT

Model Name | CHAMBORD

Thank you for the well-deserved number one ranking! The "CHAMBORD" U-tip model, a flagship product of Paraboot, is an enduring masterpiece that the brand is proud of. Its popularity stems from its design that matches a variety of styles, from casual to jacket styles, as well as its durability, durable leather, and robust rubber sole, which make it relatively resistant to sudden changes in weather. (Paraboot staff member Baba)

2nd place: CROCKETT&JONES

Model Name | CAVENDISH 3 / Cavendish

This is the quintessential tassel loafer! The brand's classic "CAVENDISH3" uses a last designed specifically for Japanese feet. With a smaller heel and a tapered waist, it offers an exceptional fit. (Kushima, Crockett & Jones staff member)

3rd place: VOILE BLANCHE

Model Name | LIAM POWER

Thank you for your positive feedback. The cool Italian design creates a casual yet luxurious adult atmosphere. The Italian last provides excellent comfort, making it highly recommended! (Voile Blanje staff member Hayashi)

4th place: Church's

Model Name | CONSUL (Leather Sole)

Church's signature straight-tip shoe. This versatile, closed-laced model, suitable for formal occasions such as weddings and funerals, has been very well received! (Church's staff member Suyama)

5th place Sanyo Sancho

Model Name | Waterproof Tomojiro

The "Waterproof Tomojiro," a modern version of Sanyo Yamacho's masterpiece model "Tomojiro," is made of PVC but looks just like leather. Its high level of craftsmanship, easily mistaken for a dress shoe, has made it a popular model, receiving numerous inquiries since its release. (Sanyo Yamacho staff member Kanesaka)

6th place: CROCKETT&JONES

Model Name | AUDLEY 3

The second brand to make the top 10 is the classic and iconic "AUDLEY3"! Originally a special edition model for Isetan Shinjuku, it features the comfortable 367 last and is now a popular model nationwide. (Fukuhara, Crockett & Jones staff member)

7th place: CROCKETT&JONES

Model Name | BOSTON2

Based on the brand's timeless classic loafer, "BOSTON," this new model features a last tailored to Japanese feet, with a narrower arch and heel for improved hold! (Kushima, Crockett & Jones staff member)

8th place: SANDERS

Model Name | 1128

This is a popular model that represents Sanders. Its appeal lies in its classic, military-inspired, and substantial feel! The polished leather adds to its smart look. (Takami, Sanders staff member)

9th place: PARABOOT

Model name | REIMS/Lance

Like the number one ranked Chambord, this loafer is versatile and can be worn in many ways. It also has excellent grip and is very durable! (Paraboot staff member Baba)

10th place: Santoni

Model Name | B35A