When choosing Christmas presents, many people wonder, "What are other people giving?" and "What do people want?" Also, some people want to change their gifts as they get older but don't know what to give, and when they say "anything is fine," they don't know who to ask. Therefore, we conducted a survey (※) focusing on the Instagram account Isetan Shinjuku Store, Men's Building , to find out what people want for Christmas this year! We've compiled a list of desired items by age group. From cosmetics, which are gaining increasing popularity year after year, to perennially popular brands, we'll introduce the items that were specifically requested and our recommendations, along with the real opinions expressed in this survey, such as "I want XX."

20s × Skincare × Molton Brown

"I want skincare products!"...Why?
"They're expensive to buy for myself, but I'd be happy to receive skincare products as a gift." "I've become more interested in skincare since spending more time at home, so I'd like to try some new products." "I want to enjoy my time at home." "I have the impression that there will be a lot of Christmas-limited items."


For those in their 20s who are interested in skincare, we recommend ... body care items from MOLTON BROWN.
Molton Brown's colorful designs are instantly eye-catching. Its appeal lies not only in the quality of its products but also in its collection of visually stunning items! Plus, the fact that they release a new collection every Christmas is another reason to recommend it!

A collection that shines like Christmas lights. (Left) A bath and shower gel with a gorgeous scent that evokes the atmosphere of the Galaxy Ball, a symbol of "The Bright Young Things" of the 1920s, and the popular gin-based cocktails of that era, and a body lotion to use with it (right). (Center) When you think of Christmas... you think of champagne! A bath and shower gel with a gorgeous scent inspired by champagne. Not only does it look great, but the scent is also elegant and gorgeous, so why not give a sparkling Christmas collection that's unlike anything you'd normally give?

20s x Jewelry x <Mars>

" I want jewelry"... Why?
"Because it's something you can wear all the time." "You can wear matching outfits." "Necklaces and similar items don't have sizes, so they're easy to use."


For someone in their 20s who is interested in jewelry, I recommend jewelry from M・A・R・S.
Mars jewelry often features a clean image, and its designs are suitable for people of all ages, especially those in their 20s, and can be worn for a long time. Furthermore, the wide variety of options means you're sure to find something that suits your budget and preferences.

The necklace is from the "Huit" series, named after the number 8 in French. It features an infinity symbol (∞) in its design, creating a timeless and clean impression. (Right) The Huit design is incorporated into the sides and thickness of the circular pendant, resulting in a necklace that, while seemingly simple, is meticulously crafted down to the smallest detail. (Center) There is also a necklace featuring the popular lucky charm, the horseshoe, with the Huit design added. (Left) The cord bracelet, made of K10 yellow gold with two linked rings, has two diamonds set as an accent on one of the rings. Its simple and unisex design makes it suitable for both men and women, and the cord knot slides for size adjustment.

30s × Perfume × Acqua di Parma

"I want perfume!"...Why?
"I'd be happy to receive a gift of a fragrance that suits me, and I'd like someone to choose a fragrance that suits me." "I want a nice fragrance that no one else has." "I want to become a sophisticated man who can change his fragrance depending on the occasion."


For someone in their 30s who is interested in perfume, I recommend... a perfume from ACQUA DI PARMA.
Acqua di Parma offers many fragrances that are easy for men to wear, focusing on refreshing scents, so it's a brand that anyone interested in fragrances should definitely try. Being able to enjoy perfumes according to the occasion and whether it's for work or leisure is a sign of being an advanced fragrance connoisseur, so it would be a wonderful gift to help someone take that step up!

As part of personal grooming, we'd like to suggest perfumes. From the Italian brand Acqua di Parma, we present fragrances that evoke the sea and fresh citrus. (Left) This fragrance, which expresses the beauty of Capri, features a combination of citrus with a light accent of caramel. It is one of the popular fragrances at Isetan Shinjuku Store, Men's Building . (Center) The brand's latest creation is a fresh citrus and aromatic scent. (Right) This uplifting fragrance evokes the scent of herbs and sea breeze.

30s × Cashmere Scarf × Johnstons

"I want a cashmere scarf"... Why?
"I've used up all sorts of fashionable and stylish items, and now I want a high-quality cashmere scarf." "I have more junior colleagues now, so I want to wear something that gives off a 'proper' impression." "I want some warm clothing for the coming colder months."

For those in their 30s who are interested in cashmere scarves, I recommend... a cashmere scarf from Johnstons.
Many people say, "A classic check scarf from Johnstons is a must-have," highlighting the popularity of this classic check pattern. Available in a range of sizes, from narrow to large, it's also perfect for using as a blanket during extended time at home.

A 100% cashmere scarf from Johnstons. (Left) A design exclusive to Japan. The refreshing blue and yellow accents add a touch of color to your winter outfit. (Center) With a convenient 25cm width, the check pattern has just the right amount of vibrant color to give your outfit an elegant finish and also works well as an accent to your coordination. (Right) The solid color version comes in a variety of colors and is a design that is easy to use both on and off duty. Enjoy the fun of choosing one that matches the style of the person you are giving it to.

30s x Leather Goods x Whitehouse Cox

" I want leather goods!"...Why?
"I want something that lets me enjoy the aging process of leather." "My work style has changed, so a belt that I can use both on and off duty would be convenient." "During my time off due to the pandemic, I started polishing shoes and became interested in leather, so I want leather goods from Whitehouse Cox, a brand that specializes in leather and uses good quality leather."

For those in their 30s who are interested in leather goods, we recommend... leather goods from Whitehouse Cox.
Originally a manufacturer of equestrian equipment, Whitehouse Cox are true leather professionals! They offer wallets made from a variety of leathers, primarily bridle leather, which develops a beautiful patina with use. And be sure to check out their beautifully woven mesh belts, crafted by leather experts. Mesh belts can be fastened at your preferred size, making them a great gift option.

(Left) Whitehouse Cox's annual holiday line released during the Christmas season. In 2020, it features a two-tone design using the brand's classic bridle leather. This season also sees the introduction of a two-tone model in a new color, "light gray." It's a stylish look and an easy-to-carry item. (Center) A basic bi-fold wallet with a coin case. The contrasting colors are a key feature, and the design compactly combines storage spaces such as bill compartments and card pockets. The beautiful, substantial horsehide leather develops a unique patina over time, creating a softer feel than the standard bridle leather. (Right) A mesh belt that has been made narrower than the standard 32mm mesh belt, at 28mm, making it a better match for dress pants with a narrow waist. The thickness of the leather has also been adjusted to make it thinner and less likely to interfere with the belt loops of delicate pants such as thin wool.

40s × Gloves × Dents

"I want gloves!"...Why?
"I want to continue using good gloves while taking care of them." "I've acquired all the clothes, bags, and shoes I wanted, so next I want some good seasonal items." "I want a pair of Dents peccary gloves someday."

For someone in their 40s who is interested in gloves, I recommend... gloves from DENTS.
"I want Dents' peccary gloves." Dents was the most frequently requested brand and item (material) choice. Known for making gloves that "fit the hand," it's a well-known brand with many long-time loyal users. They're expensive, but definitely worth choosing!

(Right) These gloves, made from peccary leather, are quintessential Dents! The yellow color adds a pop of color to your winter outfits. (Center) These smart, internally stitched gloves are perfect for business attire. They feature a belt at the wrist, offering both a luxurious feel and practical warmth. (Left) These smartphone-compatible gloves are a long-awaited addition for Dents fans. Made with smartphone-compatible sheepskin and lined with cashmere, the attention to detail in materials remains the same as in the non-smartphone-compatible models.

40s × Sweater × <Drumohr>

"I want a sweater!"...Why?
"I haven't been able to go shopping much this year, so I'd like a sweater to wear in the coming season." "I want a high-quality sweater that I can use for a long time." "I've been working remotely more and don't wear shirts as much anymore, so I want a sweater that looks good even on a computer screen." "I've received a lot of miscellaneous goods, so I'd be happy to receive some clothes that I can wear every day."

For someone in their 40s who is interested in sweaters, I recommend... a sweater from DRUMOHR.
Drumohr is a historic knitwear brand. They offer sweaters that combine years of expertise with a modern, on-trend feel, resulting in a perfect balance of high-quality knitwear and sophisticated, contemporary style!

(Left) For those who already own many simple sweaters. This one features a multi-colored striped pattern that will add a stylish accent to your outfit. (Center) Made from soft, medium-gauge wool, this basic design is easy to pair with various bottoms. The khaki color has a sophisticated finish that is characteristic of this brand. (Right) This sweater features a classic knit pattern that creates a soft atmosphere. All of these items are comfortable to wear and embody the skills of craftsmen with many years of experience.

What surprised our editorial team in the survey results (*) was the high level of interest in cosmetics and perfumes. While these items have been gaining popularity year after year, the increased time people have spent reflecting on themselves during the pandemic may have heightened their interest in "beauty." Furthermore, some customers even specified patterns and materials for established brands. It seems that people are being more selective about what they buy "now" during the pandemic, and there is a strong desire for high-quality items that can be cherished for a long time. We hope this will be helpful when choosing Christmas presents this year!




*The survey results are based on data from the survey conducted at Mitsukoshi Isetan Shinjuku Store, Men's Building .




Related Article ▶ A must-read for women struggling to find the perfect gift for a man! Leave it to the category specialists at Mitsukoshi Isetan.
Solve your creative woes by breaking away from the norm! Christmas present ideas for 2020 that even the most discerning male staff will love.


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