SEAWARD & STEARN, a brand that offers ties and scarves featuring original patterns and color schemes in a classic British style, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F Dress Shirts & Ties section from Wednesday, November 25th. In addition to items perfect for this season, such as stoles, ties, and socks, they will be offering a wide variety of designs not usually available at Isetan Shinjuku Store, Men's Building .

Founded in London in 2002 by Mark Stern, who comes from a family of tie makers, and Gary Seward, who has been active in the tie industry since his youth, Seaward & Stern is a cutting-edge brand that incorporates traditional tie-making techniques such as the seven-hole knot. Furthermore, they use only the finest printed fabrics from Adamley, a company specializing in hand-printing in a region renowned for silk fabric production since the 1700s, demonstrating a unique commitment not only to design but also to materials.

One of its most distinctive features is its creatively expressed patterns and color designs. The patterns are characterized by their striking, slightly oversized geometric designs, and all are original designs. Classic base colors such as purple, navy, brown, gray, and pink are combined with different vibrant colors each season, adding personality and elegance to the V-zone.

In this promotion, we are introducing an expanded variety of brightly colored ties, scarves, socks, and more, perfect for yourself or as Christmas gifts. Don't miss this opportunity!