With the peak season just around the corner, Isetan Shinjuku Store, Men's Building 5th Floor, Men's Tailored Clothing will be holding an "Early Reservation & Sales Event" from Wednesday, December 16th to Tuesday, December 29th.

The season's theme is "playing around."

"Sharenomesu," a word originally used in the Edo period, means "to dress as one pleases." In today's world, where lifestyles have drastically changed and various activities are being restricted, there is a prevailing trend that suggests we shouldn't enjoy things that should enrich our lives, such as eating out or traveling. This phrase expresses the hope that once these restrictions are eased, people will once again enjoy fashion. Behind it lies a message to fellow fashion industry professionals: that now, more than ever, in the face of these difficult times, we must believe in the "power of fashion" and move forward.

The keywords are "elegance" and "playfulness."

The key to this look is to avoid being overly flashy and instead aim for a chic, mature style. Traditional details add a touch of masculine charm. Blue, light gray, and natural are key colors, and the focus is on expressive materials such as denim and mohair.

Here, we introduce three looks that symbolize this season. All of these items will be available to see at this event, so please come and check them out in person at the store and make the spring/summer season stylish with these trendy outfits.


For a seersucker suit, pairing it with a tab-collar white shirt and a garza tie creates a sporty yet elegant look that's perfect for today's style. Seersucker, blended with mohair, is characterized by its crisp texture. In an era where more and more people are avoiding overly formal attire, this look will help you rediscover the "coolness" of suit style.


When it comes to traditional style, a blazer look is a must. For a striking jacket with piping details, a coordinated, tonal look is recommended. For bottoms, we've deliberately selected wide-legged five-pocket trousers. This series, which uses denim from Kuroki, a fabric manufacturer in Okayama Prefecture that has attracted attention from fashion houses around the world for its sustainable material production, is the result of a triple collaboration that weaves together Italian craftsmanship, American spirit, and Japanese materials.


Leather biker jackets are becoming a staple, and we recommend natural tones or elegant light gray. For the inner layer, choose a cardigan that will come in handy when you want to look neat, such as when working remotely. The trousers are from Tangent, a newcomer this season. Because they are tailored, even though they have a wide silhouette, the creases fall straight down, creating a beautiful silhouette, making them a noteworthy item this season as a sophisticated military item for adults.