INOUT, a brand produced by fashion director Yoshimasa Hoshiba, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building 1st floor cosmetics section, from Wednesday, November 25th to Tuesday, December 1st.
During the event, we will be showcasing masks and supplements from INOUT, a brand based on the concept of "beautifying the body from the inside and out, the quickest beauty routine for busy modern people." In addition, we are planning an event on November 28th (Saturday) where Mr. Hoshiba will be visiting the store.

A sensation that awakens the five senses <INOUT>

INOUT, a brand by fashion director Mr. Hoshiba, offers carefully selected products based on materials and textures he has encountered not only in fashion but also in the field of "beauty." They prioritize not only the materials themselves, but also the comfort and luxurious feeling of using the products, creating items designed for daily use.

In pursuit of natural beauty, we have focused on "hydrogen," the smallest element in the universe. We offer "INOUT Deep Vitalizing Mask," a face mask for special care once a week, and "INOUT Power Aging Supplement," which delivers pure hydrogen into the body when taken daily.

From the inside out! Two carefully crafted products that embody true beauty.

Each "Deep Vitalizing Mask" contains the equivalent of one bottle of serum (28mL) and is formulated with two types of hyaluronic acid, collagen, and the much-talked-about stem cells (*), as well as 16 types of plant extracts to hydrate and leave your skin feeling fresh, healthy, and full of moisture. Indulge in a luxurious skincare routine once a week with this "Hydrogen (moisturizing ingredient) Sealed Mask." The single-serving pack, perfect for gifting, is limited to 30 sets.

Developed by Dr. Patrick Flanagan based on research into silica (silicon) found in the water of Hunza, Pakistan, this "Power Aging Supplement" contains a "hydrogen-generating ingredient." It is recommended to take one to two capsules daily. This supplement is perfected by encapsulating pure hydrogen.

This pop-up store will feature a special value set, limited to 100 sets, that allows you to try both the "Deep Vitalizing Mask" and the "Power Aging Supplement" at once.

Additionally, the Mitsukoshi Isetan online store will be selling a limited edition set (only 20 available) containing a ticket to the "Online Event by Mr. Hoshiba" and products from INOUT, starting around 10:00 AM on Wednesday, November 25th. Please look forward to that as well.

►Click here for the Mitsukoshi Isetan Online Store's "Yoshimasa Hoshiba's Online Event Zoom Online Ticket & <INOUT> Special Set".

Mr. Hoshiba will be visiting on Saturday, November 28th! During the event, we will be giving away a "Shopping Trip with Yoshimasa Hoshiba at Isetan Shinjuku Store, Men's Building " to three lucky winners via a lottery.

On Saturday, November 28th, Mr. Hoshiba will visit the store and introduce the products in person.

Furthermore, as a special event, we will be giving away a "Shopping Trip" to three lucky winners, where they can tour Isetan Shinjuku Store, Men's Building with Mr. Hoshiba. This trip will allow you to shop with Mr. Hoshiba for about an hour inside Isetan Shinjuku Store, Men's Building , and you'll have the added bonus of receiving advice from him while you shop.
The "Shopping Promotion" is open to customers who purchase INOUT products totaling 22,000 yen or more (including tax) at the store during the pop-up period and who have registered for the Mitsukoshi Isetan app (*). Don't miss this opportunity!