EVENT
2020.11.14 update

Fred, the brand known for its creative jewelry, is holding a "Force 10 Engraving" promotion on the first floor of the men's department store!

11.11 Wed -11.24 Tue
Isetan Shinjuku Men's Building 1F jewelry

Inspired by the beautiful light of Southern France, the creative jewelry brand FRED is holding a "Force 10 Engraving" promotion at Isetan Shinjuku Store, Men's Building 1F Jewelry section for a limited time from November 11th (Wed) to November 24th (Tue).

Fred, a French jeweler with its flagship store in Paris, has released a vitality buckle from its iconic "Force 10" collection, which expresses the brand's reverence for the sea and passion for sports.



"Force 10 Vitality Buckle"
Large model
1,071,400 yen

Yellow gold, emerald, green garnet, white diamond. *Price is for buckle only; cable sold separately.

"Force 10 Vitality Buckle"
Medium model
441,100 yen

Yellow gold, emerald, green garnet, white diamond. *Price is for buckle only; cable sold separately.


Created by the son of founder Fred Samuel, a former sailor, Force 10 has embodied the essential mindset of sports, including determination, generosity, and passion. The Vitality Buckle, released this fall, adds a new appeal to the collection with its yellow gold setting and gradient arrangement of emeralds, green garnets, and diamonds.
These three stones represent inspiration and hope (emerald), vitality and prosperity (green garnet), and love and loyalty (diamond), respectively, bringing happiness and positive energy to the wearer. This bracelet will further enhance your autumn/winter outfits when combined with your favorite cables, such as textile cables or chains. Furthermore, we offer an engraving service for customers who purchase a bracelet during the event. (*)

(*) For engraving services, please inquire with a staff member.






Event Information
Fred Jewelry Promotion
  • Venue: Isetan Shinjuku Store, Men's Building 1st Floor, Jewelry

Text: ISETAN MEN'S net

＊All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , 1st Floor, Jewelry Department, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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