Gentleman, a brand that pursues jewelry for gentlemen with a "gentlemanly" spirit and their partners, will be showcasing its "2020 Holiday Collection," themed "Synonymous with Elegance," in its entirety from Wednesday, October 28th at Isetan Shinjuku Store, Men's Building , 1st floor jewelry section. A custom order event will also be held at the same time.

Gentleman is a Japanese jewelry brand that was founded in 2017. It offers a wide range of jewelry that combines luxurious designs with playful pieces that stimulate the gentleman's insatiable curiosity. It is a noteworthy brand that is attractive for its delicate and stylish designs that are unique to Japanese craftsmanship.

The "Holiday Collection 2020" features new rings from the signature "SUN DIAL" collection. The popular bracelets are now available in a wider variety, and new luxurious items perfect for the holiday season, such as ear cuffs, are also being introduced.

At the concurrently held custom order event, you can create your own original jewelry by changing the materials and stones for necklaces, rings, bracelets, earrings, lapel pins, cufflinks, and more. In addition, during the promotion period, we will also be offering an online consultation service that you can receive from the comfort of your home (*). If you are unable to visit us during the event period, please give it a try.

And now, more than ever, with life still restricted due to the impact of the COVID-19 pandemic, we want to bring smiles to everyone's faces through the power of jewelry! With that in mind, we're holding a gift campaign for ear cuffs, a trendy item for the new normal era, from Friday, October 23rd to Saturday, October 31st (*). For details, please check Isetan Men's Instagram , which will be updated on Friday, October 23rd.